Asian Alliance International Public Company Limited (AAI), a leading producer and distributor of pet food and human food, demonstrates its potential as Thailand's big producer and distributor of wet pet food, setting eyes on strong growth opportunities as global demand rises, aiming to become a strategic partner with its allies, and target to expand its own brands in both Thai and overseas markets that would ultimately turn into global brands.
Mr. Akamon Prasoppolsujarit, Chief Financial Officer of Asian Sea Corporation Pcl. (ASIAN), reported that, as a distributor and exporter of frozen food, pet food, tuna products, and aqua feed, the company is promoting Asian Alliance International Pcl. (AAI), a subsidiary, to be recognized as a major producer of wet pet food both in Thailand and internationally. Such an objective is commensurate with major social trends that are currently in place, such as the aging of the population, the shrinking family, and pet humanization. The objective is consistent with the company's strategic mission to strengthen all of its business groups.
Mr. Aekarat Punnasung, Managing Director of Asian Alliance International Pcl. (AAI), reaffirmed that AAI is Thailand's top manufacturer of hermetically sealed container human food and wet pet food. With over 15 years of experience and expertise, AAI produces and sells premium products with high safety standards that have been approved from brand clients and consumers on the international market. AAI seeks to improve from a co-developer to a strategic partner with its allies in order to expand business prospects and promote long-term competitiveness.
Currently, AAI offers two kinds of products: (1) Wet and dry pet food for dogs and cats sold under both the company's own brands and the international names of clients. AAI's brands include premium brands "monchou" and "Maria", mass market brands "monchou Balanced" and "Hajiko," and price-competitive products "Pro." (2) hermetically sealed container ready-to-eat human food, such as different tuna products and other ready-to-eat food sold under OEM trademarks. Additionally, by-products from the processing of tuna are utilized to create various by-products such fishmeal, broiled fish water, and fish oil.
Customers have highly praised its commitment to enhancing its wet pet food products, which has resulted in an increase in orders, notably for the premium-grade pet food. In response, the company increased its capacity to produce wet pet food annually from 25,000 tons in 2017 to 42,000 tons at the moment.
AAI has also committed to creating pet food under its own labels. AAI anticipates expanding its own brand globally, starting with Thailand and China, thanks to its potential as a significant food and wet pet food producer in Thailand.
Ms. Varanratch Assanupong, Chief Financial Officer of Asian Alliance International Pcl. (AAI), added that strategies have been made to expand into the consumer sector, boost the business's competitiveness, and keep long-term profitability. To satisfy customer preferences across all market categories, several pet food brands have been created, including wet pet food, dry pet food, and treats.
AAI places a high priority on more aggressive marketing tactics and expanding distribution channels in order to increase consumer brand recognition and brand perception, especially in local markets. There are now more pet stores, modern-trade stores, and e-commerce platforms.
The company's consistently improving outcomes are due to several factors, she claimed. These include its capacity for research and development, its high-quality production facilities that adhere to strict international standards, its strategy to transition from a co-developer to a strategic partner that could expand alongside its clients, and the pet food industry's current trajectory of growth. Because of those, its sales revenue increased by THB 3,588 million from 2019 to THB 4,985 million in 2021, or a compound annual growth rate (CAGR) of 18 percent annually. Premium pet food sales revenues play a substantial role in the expansion. While this was happening, net profit climbed from THB 168 million in 2019 to THB 639 million in 2021, a CAGR of 95% annually.