Pomelo 2022 First Half Summary
- Net revenue grew 93% while retail revenue increased by 134%, compared to the first half of 2021.
- 347% increase in the number of Tap.Try.Buy at Home orders since its inception in July 2021.
- Progress towards becoming Southeast Asia's leading one-stop platform for beauty and fashion needs, with 370 new brands onboarded, bringing the total number of brands to 700.
- By the end of 2022, Pomelo aims to make 40% of in-house new releases with preferred materials or processes.
Pomelo Fashion, Southeast Asia's leading omnichannel fashion platform, achieved a 93% growth in revenue in the first half of 2022 compared to the same period in 2021. The success was driven by increases in both retail revenue and the number of Tap.Try.Buy. at Home orders. To keep the momentum from these achievements, Pomelo has lined up multiple initiatives across retail, sustainability, and category management for the second half of the year.
Pomelo Fashion closed the first half of 2022 on a strong note across both its online and offline channels. The company's revenue grew 93% while retail revenue soared by 134% compared to the same period in 2021, reaching the height of its revenue in May 2022. The company also proved its omnichannel strategy successful amidst COVID-19 recovery with the implementation of Tap.Try.Buy. at Home, a feature allowing customers to try items on at home before buying, which saw a 347% increase in order number in less than a year since its inception in July 2021.
David Jou, Co-Founder and Chief Executive Officer at Pomelo Fashion stated, "We're pleased to announce a strong first half of the year, as the markets we operate in continue their path to full reopening post-COVID. Both the Pomelo brand and our multi-brand platform are on track to achieve their highest sales in Pomelo history for 2022. Tap.Try.Buy. at Home and our Down to Earth initiative are just two of the exciting new things we've introduced and will share information on shortly."
To date, Pomelo houses over 700 local and global brands, 370 of which were onboarded in the past 6 months. This figure represents a 174% YoY growth in the number of brands during the first half of 2022, reinforcing Pomelo's path towards becoming Southeast Asia's leading one-stop platform for beauty and fashion needs. Latest additions to the multi-brand platform include international names like Foreo, Maybelline, L'Oreal, Garnier, MLB, and Never Fully Dressed alongside local favorites such as Merge, Two Twice, and Hamburger Studio.
Pomelo also launched several successful campaigns in the past 6 months. To empower Pomelo Girls everywhere in honor of International Women's Day, Pomelo introduced two inspiring, fearless Thai women, actress and model, Kanyawee "Thanaerng" Songmuang, and Miss Universe Thailand 2021, Anchilee Scott-Kemmis, as the faces of the Spring Summer 2022 campaign. Chinese New Year 2022 was another key campaign that had hundreds of fashion, lifestyle, and beauty brands joining the Pomelo platform. Pomelo Fashion Week in February celebrated popular fashion trends and provided top deals on most loved styles. Most recently, the company launched its first-ever Pomelo Awards campaign in May, shining the spotlight on a range of curated brands and exclusive offerings, honoring its partnership with local and international brands.
In the second half of this year, Pomelo expects to ramp up its retail expansion by connecting with Pomelo Girls in suburban areas through new storefronts at The Mall and Central Korat. The company also plans to expand its Tap.Try.Buy. at Home service to android users and customers in Singapore to seamlessly blend the online and offline experiences.
As part of the Down to Earth initiative, Pomelo's green umbrella enterprise, the brand aims to lower its impact on the planet by making 40% of its new releases using preferred materials or processes by the end of 2022. In an effort to help redefine sustainability in fashion, Pomelo also plans to introduce new product attributes in the second half of 2022 to help customers discover products on the platform based on environmental or social topics they care about.
The company has also outlined strategies to expand on the category management front. This includes doubling down on exclusive offers and ranges from both global and local brands. Additionally, Pomelo plans to continue bringing customer-favorite shopping events like double digits deals, adding great products and convenience to its omnichannel services.