NESCAFE thanks Thai consumers for their trust in its quality coffee. NESCAFE is the Brand of the Decade as it is the Most Chosen Brand in Beverages sector for 10 consecutive years based on Brand Footprint's Consumer Reach Points Measurement based on inhome FMCG consumption in the period between 10 October 2011 - 10 October 2021 under the data collected by Kantar (Thailand) Ltd., Worldpanel Division.
NESCAFE received the award from Kantar, a leading global insight research and marketing consultancy. It conducts the research used for ranking the Brand Footprint Awards 2022 Thailand, analyzing consumer reach for 10 consecutive years. The research is based on Kantar's exclusive Consumer Reach Points, which cover more than 570 FMCG brands in Thailand and uses consumer data from 26.2 million households. The award ceremony recently took place at the Grand Ballroom of The Okura Prestige Bangkok Hotel.
Mr. Victor Seah (first from left), Chairman and Chief Executive Officer of Nestle Indochina, said, "We would like to thank all Thai people who trust in NESCAFE and its position as a quality coffee brand that has been by the side of Thai coffee lovers for more than 49 years. We have always aimed to meet the changing needs of consumers by reinforcing our leadership in innovation in all dimensions of the coffee business, which is a key success factor that led NESCAFE to win such an honorable award. We will continue to innovate in all product categories and marketing campaigns, offering new coffee experiences to nurture stronger bonds with Thai consumers."
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