Kao Industrial (Thailand) Co., Ltd., or Kao, a leading manufacturer of consumer products and chemicals from Japan led by Mr. Yuji Shimizu, President, joined forces with CP ALL PCL, represented by Mr. Yuthasak Poomsurakul, Chief Executive Officer and operator of 7-Eleven convenience stores and 7-Delivery, launched the special campaign on Biore GUARD Mos Block Serum, a mosquito repellent product. Purchasing 1 tube at 69 baht from all 7-Eleven stores nationwide including 7-Delivery and ALL ONLINE channels is equivalent to a donation of 5 baht for contributing to purchase new Biore Card, Moss Block, Serum to hospitals in preventing dengue patients from the day 1 August - 31 October 2022
Under the business philosophy "Kirei?Making Life Beautiful "committed to eliminating harm and protecting future lives, that it is crucial to control dengue hemorrhagic fever and other infectious mosquito vector-borne diseases. Biore GUARD Mos Block Serum has been launched in June, a new mosquito repellent product based on Kao's unique revolutionary technology in Thailand. The aim is to enhance quality of life of Thai consumers to be protected from mosquitoes in their daily lives. Therefore, this collaboration with CP ALL PCL has guidelines for sustainable business practices alongside communities and society, according to the corporate mission "to create a world where all life can coexist and flourish," to help loved ones be safe and protected from dengue.
Biore GUARD Mos Block Serum provides a serum for blocking mosquitoes by innovating a unique formula that can expand widely and provide coverage on skin, as if having protection skin shield to protect from mosquitoes. It is available 2 scents including Floral Blossom (from all 7- Eleven stores, 7-Delivery and ALL ONLINE) and Lavender Valley (from ALL ONLINE only), with a 50g tube costing 69 baht.
*Serum is a kind of product texture. It does not convey concentration, penetration, and it is not a cosmetic product.
About Kao Industrial (Thailand) Limited
Kao Industrial (Thailand) Company Limited was officially established on September 24, 1964 by Kao Corporation Japan. For over 58 years, Kao Thailand has created products to improve quality of life and is part of consumers' daily life through products in a portfolio of over 11 leading brands including Attack,Magiclean, Haiter, Laurier, Merries, MegRhythm, Feather, Liese, Biore and Curel.
Kao Thailand also has a chemical business with connections to many industrial sectors and operates its business by offering innovative products. Kao Thailand does not merely supply quality products, but creates products in the health and beauty space for people and society. Kao does this with a mission to drive the company to sustainability with its Environmental, Social and Governance (ESG) strategy under the slogan, "Kirei?Making Life Beautiful"