"Midea", the world's leading Home appliances brand, joins Bangkok RHVAC 2022 with its new special HVAC (Heating, ventilation, and air conditioning) models from three categories that are developed under Midea Group concept, also launches household appliances namely refrigerators, water dispenser, and water heaters that embrace "Future Tech" concept at the event to answer to fulfill professional HVAC technician & new-age consumers' lifestyles.
Mr. Tony Liu, General Manager of MD Consumer Appliance (Thailand) Company Limited or Midea Thailand, reveals that his firm has received fabulous response from Bangkok Refrigeration, Heating, Ventilation and Air? Conditioning 2022 or Bangkok RHVAC 2022. Held at the Bangkok International Trade and Exhibition Center (BITEC Bangna), the event runs from 7 to 10 September 2022. For the first time in three years, Midea Thailand has returned to a trade exhibition. This time, it takes up "Future Tech" concept in presenting its technologies for each product with aim to raise consumers' awareness of Midea's Future Technology.
During Bangkok RHVAC 2022, Midea Thailand showcases its high-tech products that answer well to modern lifestyles and are compatible with future technologies with aim to serve even greater convenience to consumers. The showcase focuses on two main categories: 1) VRF air conditioners that are recommended for high-rise buildings, airports, hospitals, schools, and other types of large buildings; and 2) Magnetic Centrifugal Chiller air conditioners that offer high cooling efficiency, a longer use life, and a lower cost of ownership.
Moreover, Midea Thailand launches many new products at the trade exhibition. Positioned as the firm's upcoming flagships, these products promise to excite the market throughout 2023. Produced under Midea Building Technology concept, the just-launched air conditioners hail from three categories, for big systems like commercial VRF system & Chiller system, those two systems can applied to all the project size like business unit, airport and hospital, etc., and the product name of "AE Pro", which representing Highlight products of residential air conditioners, outstanding strengths are Triple E (Easy clean, Easy Save, Easy Maintenance) to provide the best experience while using product on easy clean filer, worry free about the electricity bill while using aircon, and easy for installer to main products; and Xtreme Dura technology equipped on all Midea's residential air conditioner, which delivers solid durability on all aspect of protection on product side from indoor unit to outdoor unit.
In addition, Midea Thailand for the first time introduce other types of home appliances to Thai market to diversify its portfolio. Among them are modern, stylish, and functional minibar fridges that boast Chest Freeze for highly-efficient food preservation and water heaters that innovatively integrate Bubble Wash (Bubble Washer).
"Via Bangkok RHVAC 2022, we have presented Midea full of technology, new way. Instead of showcasing just air conditioners, we also display other new products like refrigerators, water dispensers and water heaters that are practical for daily life. We have developed these products seriously throughout the past two years to show that Midea is not just a leading home appliances brand but also the manufacturer of various commercial products that can serve to both professional technicians' and consumers' various needs," Mr. Liu says.
Not only that Bangkok RHVAC 2022 serves as a forum for showcasing Midea Group's superior technologies to the market, but it also allows consumers to learn about Midea products' strengths and directly experience these gadgets. In all, Midea Thailand's participation in this trade exhibition stimulates consumers' product trials, enhances partners' confidence, and encourages more distributors to work with Midea Thailand for business development and further development of HVAC industry.
This year, Thailand's electrical-appliance industry has continued to face impacts from COVID-19 crisis. As consumers' spending has slowed down, trade competition mainly focuses on pricing strategies. Midea Thailand, however, has chosen to highlight its variety of products, its impressive product efficiency, and reasonable prices for families and large industrial operators in this situation.
"We are committed to ensuring that our products deliver best value taking into account prices, efficiency, and comprehensive services in our bid to best respond to customers' needs. We have found that consumers today truly look for best value during their shopping. In other words, if they find quality products with energy-saving technologies and ease-of-use at affordable prices, they have greater tendency to buy. Recognizing such consumer behaviors, Midea Group is determined to continue delivering quality products and best services to customers in pursuit of secure and continued growth in Thailand based on "Future Tech" concept. Presenting best quality and value is crucial to maintaining our leader position," Mr. Liu adds.
On product-development direction, Midea Thailand aims to remove the pain points of its target groups via two groups of products: 1) Products for commercial operators namely MBT innovation products like VRF system and Chiller system that fits to all commercial environment with strong after service support and energy saving innovation, aiming to provide the best products to Thailand market; and 2) Products for households that integrate new technologies for users' enhanced experiences. These products are durable, reliable, stylish, and well ready to make consumers recognize that they offer great value.
Midea Group, which has long accorded importance to Thai market, has planned to expand its manufacturing base in Thailand further. Presently, it has operated 6 factories in Thailand representing Midea's destination to growing in Thailand market. Being the biggest in not just Thailand but also Asia, the air-conditioner factory here is Midea Group's biggest manufacturing facility for residential air conditioner outside China. Midea Group has planned to set up a distribution center for ASEAN market in Thailand too.