Dow (NYSE: Dow) will showcase seven high performing and sustainable new technologies to expand its personal care portfolio at in-cosmetics Asia 2022, taking place in Bangkok, Thailand from November 1st - 3rd at booth K30. Moreover, the team will display a series of innovative and inspiring formulations that will help brand owners to meet the growing demand for more sustainable cosmetic ingredients.
At booth K30, scientific and marketing experts are looking forward to sharing their scientific know-how, consumer knowledge and regulatory expertise and visitors are invited to discover the unique performance of Dow's offering - one of the broadest portfolios in the personal care industry.
"Dow's products featured in in-cosmetics Asia are uniquely developed and aligned with the latest beauty trends in the region," said Isabel Almiro do Vale, Global Strategic Market Director of Dow Personal Care. "The ingredients being introduced today provide superior and multi-functional benefits across both hair and skin care formulations while delivering on consumer demands for affordable products that are safe for humans and the environment."
The seven new featured trade products include:
- CD-1 Polymer: A highly effective bio-derived and renewable deposition aid that boost a shampoo?s conditioning effectiveness using silicones or natural oils as benefit agent.
- MaizeCare(TM) Clarity Polymer: The unique corn-based ingredient enables the creation of crystal-clear hair styling formulations while offering versatility from low to high hair fixation, consistent curl retention, and new and desirable compatibility with carbomer. Furthermore, it has a good potential as a transparent film former for cosmetic applications.
- EcoSmooth(TM) Rice Husk Cosmetic Powder: Upcycled from non-GMO natural sources, the white silica powder delivers a unique sensorial experience and optical benefits like blurring imperfections. A must add to many common skincare, color cosmetics, and hair care formulations.
- EcoSmooth(TM) Universal Fluid 1100: A new biodegradable and biobased carrier fluid suitable for color cosmetics, skincare, hair care, and deodorant applications. The innovation of this material combines its effectiveness in formulations as well as its unique production process which includes upcycled waste after crop harvesting. By combining performance and greener process Dow creates double value for people and planet