FWD Life Insurance Plc ("FWD Insurance") continues to focus on a strategy for delivering the brand experience. In collaboration with MAGURO Sushi Premium, FWD is creating the "Taste of Celebrate living roll" menu, which defies all conventional sushi rolls you have ever seen. The thrill of Celebrating living every day is what this recently created delicacy intends to give. Everyone can savor this amazing delicacy at any of the eleven MAGURO locations, including delivery service from October 21 through December 31, 2022.
According to Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Insurance, "we continue to move forward with the brand experience strategy from past projects to emphasise that FWD is a life insurance company with a difference, which reflects FWD's vision of changing the way people feel about insurance. As such, FWD chooses to communicate the brand through all the five senses ?sight, taste, smell, sound, and touch?under the concept of "Experiences of Celebrate living." And, in October, we are collaborating with MAGURO, a premium sushi and Japanese restaurant that adheres to the value and meticulousness of each menu and delivers happiness to customers under the philosophy of "Giving more than you ask" by creating the "Taste of Celebrate living roll" menu, a new delicacy that is different from the traditional sushi rolls, which will be served from October 21 to December 31, 2022.
The "Taste of Celebrate living roll" provides a flavor that gives you a moment of happiness every day while benefiting from eight premium quality ingredients carefully selected from the best sources, comprising of:
- Akami ? MAGURO's red meat is high in omega fatty acids, which are essential for cell repair and nourishment in the body.
- Hotate from Japan is sweet-aromatic and high in calcium, iron, and vitamin B12.
- The soft, gummy texture of Tako nourishes the body and supports the functioning of the bones, muscles, and skins.
- Mellow-flavored pickled Saba aids in improving brain neuron function and the memory system.
- Hamachi, a soft-textured white fish, is rich in vitamins A, B1, B2, and D.
- Salmon, a popular ingredient, nourishes the brain and sights. It also helps in weight control as well.
- Chutoro, the mouthwatering portion of MAGURO, the King of Sea Fish, contains a good kind of protein that can aid in repairing wear and tear.
- Madai, a white fish, is a rare seasonal ingredient that is high in protein, easily digestible, and low in fat.
"A key principle of implementing the brand experience strategy that we have continued to implement over the past year is to build brand awareness of FWD Insurance through collaborating with lifestyle leaders so that everyone can fulfill their happiness goals and gets to Celebrate living every day. We choose to collaborate with MAGURO because it is a Japanese restaurant that serves fresh and delicious menus from high-quality ingredients and offers great value for money and happiness to its customers, and that is exactly consistent with the brand promise of FWD Insurance, which wishes everyone to Celebrate living because FWD Insurance is always prepared to look after them," said Ms. Pavarisa.
Everyone is cordially invited to taste the "Taste of Celebrate living roll" at any of the eleven MAGURO branches. Find a Maguro branch near you at https://bit.ly/3dmNjKI and MAGURO Go for food delivery services. Call our Call Center at 02 821 5051 or contact us via Line @MAGURO.Go to place an order right away.