Consumers shopped for travel and outdoor items this festive season, with one outdoor and camping store seeing a 430 times uplift in items sold on 12 December
Shopee, the leading ecommerce platform in Southeast Asia and Taiwan, marks its 7th anniversary by bringing Thai users, sellers, and partners together ahead of the holidays during the year-end online shopping campaign, "Shopee 12.12 Birthday Sale". On December 12, 2022, Thai shoppers enjoyed the excitement of exploring great deals to indulge themselves and those around them in the festive season. As a result, users saved over 600 millions baht through Shopee and its sellers and brands offering special deals
Suchaya Paleewong, Senior Marketing Manager, Shopee Thailand, said, "We are humbled to be celebrating our happiest campaign with all our users 'Shopee 12.12 Birthday Sale' is a significant campaign for Shopee as we celebrate our 7th anniversary this year. We are glad to be able to mark this milestone and celebrate with our users, sellers, brands and partners who have worked closely with us in the last 7 years. This 12.12, we focused on bringing the best deals and entertainment to our users by collaborating with brands and sellers. Shoppers can look forward to even more exciting campaigns in the year ahead as Shopee continues to enhance our platform to deliver an easy, secure and engaging shopping experience.
Excellent ecommerce performance in the 7th birthday celebration
"Shopee 12.12 Birthday Sale" was the year-end campaign as it brought happiness to users. At the same time, the last mega campaign of the year also supported brands and sellers with various marketing tools and entertainment activities which helped sellers create fun shopping experiences for shoppers with theses highlights
- Meet all user's trends during the year-end shopping season: Thai shoppers enjoy shopping for themselves and their loved ones before the end of the year. Shopee found that on during the Shopee 12.12 Birthday Sale campaign Christmas outfit, Luggage, Christmas tree, Sweater, Desk calendar and Clothes in red were the most popular keyword searches among Thai shoppers during year-end holidays and bestselling items were Home Decor, Bath and Body and Crafts & Party supplies
- Shop more, save more: Shopee was delighted to see that in December 12, 2022, Shopee delivered great values and helped shoppers have more fun and users saved more than 600 millions baht through Shopee and its sellers and brands offering special deals.
- More opportunities for brands and businesses to grow significantly
- Supporting local businesses: One of Shopee's business vision is to support local businesses to grow sustainably. In this campaign, Shopee was able to support local businesses further by increasing their digital capabilities and driving growth as Thai shoppers also support Thai businesses more. On December 12, 2022, it was found that top local stores were Brown Rice store, Bedding store and Electronic Gadgets store. Also, one of the Women Clothes store was able to sell 860 times on items sold uplift on 12.12 Campaign compared a normal day.
- Brands on Shopee Mall and Shopee Premium also saw strong growth: Shopee joined forces with brands on Shopee Mall and Shopee Premium in a variety of categories to offer the best promotions and deals for all lifestyles. On December 12, 2022, more than 10 times items sold uplift on Shopee Mall in the first 2hr on 12 Dec and one shopper spent more than 880,000 baht in one basket. And one of the outdoor and camping store saw around 430 times uplift in items sold on 12 Dec compared to average day. The most popular brands on Shopee Mall were Samsung, Hisense, Index Living Mall, Hi-Q 1Plus and Lotus's
- Big celebrations on Shopee's popular entertainment features: Shopee observed Thai shoppers' behavior during the year-end season in terms of entertainment. Therefore, Shopee delivered happiness and entertainment moments via Shopee Live, Shopee Prizes and Shopee 12.12 Game Show in 12.12 Campaign.
- More convenience in every payment with ShopeePay: Digital payment has become an integral part of people's lives. Shopee found that top 3 activities paid by ShopeePay were Telco Top-up, Utility Bill Payment, Cinema and events throughout the 12.12 campaign
- Celebrate with great taste with ShopeeFood: ShopeeFood unveiled that the top five food and beverages among Thai users were Pork Donburi, Spicy Chicken Rice and Pork Burger, Ice cream mini quart and Iced Green Tea Latte. The most popular keyword searches on ShopeeFood on December 12, 2022 were Chicken Rice, Yum and Coffee.
For those who still want to shop more, Shopee has great promotions and deals until December 15, 2022. For more details, visit https://shopee.co.th/m/12-12
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