Marketing and programs to play key role in delivering Group Vision
PropertyGuru Group Limited (NYSE: PGRU) ("PropertyGuru" or "the Group"), Southeast Asia's leading[1], property technology ("PropTech") company today announced the appointment of Disha Goenka Das as Chief Marketing Officer (CMO). As CMO, Disha will oversee the Group's Brand strategy, corporate communications function, as well as the Environmental, Social, and Governance (ESG) mandate. Disha is part of PropertyGuru's Group Leadership Team and will report to CEO and Managing Director, Hari V. Krishnan.
Disha is a seasoned executive having led strategic marketing and communications teams and cross-functional work streams for some of the most well-known tech companies in the world, working extensively across 30+ markets in Asia, Europe, Latin America & the Americas. Most recently, Disha served as the Senior Global Director of Marketing at Twitter where she led global strategy and built Twitter's business brand globally. Previously, Disha spent a decade at Google where in her last role she was Head of Ad Product Commercialisation for Asia Pacific.
Disha's appointment follows the Group's announcement of its brand repositioning that places guidance at its core- 'Where every step of your journey will be guided by Guru'. With over 17 years of deep brand experience and expertise in marketing, Disha will help accelerate the Group's growth trajectory across the five markets - Singapore, Malaysia, Vietnam, Thailand and Indonesia, - as it creates Southeast Asia's Trust Platform for property. Disha will also build the ESG mandate for the Group and focus on creation of long-term financial and social value for stakeholders by integrating material ESG issues into company strategy.
She will lead the Brand, Communications, ESG teams, and spearhead experiences across all offline and digital channels by taking forward the new brand positioning that reflects a strategic evolution in the Group's growth to move beyond property search to offering end-to-end property solutions for consumers, agents, developers, bankers, valuers and city planners.
Hari V. Krishnan, Chief Executive Officer and Managing Director, PropertyGuru Group, said, "We are excited to have Disha join the team as our Chief Marketing Officer. She brings a strong skill set in technology marketing which is critical as we fuel PropertyGuru's growth and guide all in the property sector to make confident decisions. Disha's rich experience will aid the Group in our ambition to be a trusted advisor as we help people find, finance, and own their homes."
Disha Goenka Das, Chief Marketing Officer, PropertyGuru Group, said, "I am thrilled to join PropertyGuru Group at such an exciting and defining juncture in the company's journey. Their vision and latest brand positioning, which seeks to be a trusted advisor that guides every step of the property journey deeply resonates with me. My role is an exciting opportunity to contribute and make an impact on the Group's role in the Southeast Asia property industry and I look forward to bringing my experience in tech and marketing to help offer solutions that continue to better all our stakeholder experiences."
About PropertyGuru Group
PropertyGuru is Southeast Asia's leading1 PropTech company, and the preferred destination for over 44 million property seekers[2] to find their dream home, every month. PropertyGuru empowers property seekers with more than 3.5 million real estate listings[3], in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.
PropertyGuru.com.sg was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.
For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.
[1] In terms of Engagement Market Share based on SimilarWeb data.
[2] Based on Google Analytics data between April 2022 and September 2022.
[3] Based on data between April 2022 and September 2022.