Krungsri Auto, a leader in automotive finance under the Bank of Ayudhya PCL, announced its partnership with Thai Honda to support the auto maker's domestic and international motorsport activities throughout the year 2023. As the first automotive finance brand to serve as the primary sponsor of Honda Racing Thailand, Krungsri Auto is ready to support the Thai racing team on a global stage and fulfill its aspiration to consistently increase brand awareness and engagement among automobile users and sports fans.
Ms. Chayathip Phanmanee, Managing Director of Ayudhya Capital Auto Lease PCL, said, "Motorsport has become increasingly popular in Thailand, both in terms of sports fans who closely follow each race and the quality of Thai racers who consistently deliver impressive results on the international stage. One of the key factors in this achievement is Thai Honda, a leader in Thai motorsport. Krungsri Auto is therefore delighted to expand our collaboration with Thai Honda, beginning as a partner in providing auto finance products and services that satisfy the needs of customers in all segments and continuing throughout 2023 as one of the main sponsors of Honda Racing Thailand's wide range of activities"
"We believe that the extended partnership with Thai Honda will contribute to an increased brand awareness as the market leader in comprehensive motorcycle financing under the products 'Krungsri Motorcycle,' 'Krungsri Big Bike,' and 'Car4Cash Motorcycle,' and enhance engagement with both Krungsri Auto and Thai Honda customers, as well as Thai motorsport enthusiasts. With the mission to create a better everyday life for automobile users, it is also an opportunity for us to exchange business viewpoints in order to co-create value for motorists and strengthen our business ecosystem," concluded Ms. Chayathip.
Under the partnership, Honda Racing Thailand motorcycle's rear part, racing outfits, and team uniforms, will display the Krungsri Auto logo throughout 2023, as well as the team's pit stops at some tracks.