The sport roadster Mazda MX-5 is Mazda's legendary brand iconic car, the owner of Jinba-Ittai philosophy that provides oneness between driver and car and this unique identity has been transmitted to all models of Mazda cars. Today, Mazda is unveiling the New Mazda MX-5, which is the latest generation of sport roadster that comes with the unique power retractable hardtop with new exterior color Zircon Sand that is added to enhance its sporty and elegant appearance to please customers who loves sporty premium cars. This model will continue its unique character as a fun-to-drive car with Kinematic Posture Control (KPC) that helps stabilizes the vehicle so that it grips to the road surface and it is fully equipped with comfort and safety technology with price increase only 7,000 Baht. Pre-booking is now available from today onwards at Mazda showroom nationwide.
Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) co., Ltd. said, "Mazda MX-5 is the iconic sport roadster that has long been the pride of Mazda and customers around the world. It was first debuted in February 1989 at the Chicago Auto Show and it has been well-received by customers and fan until it was certified by Guinness World Records as the world's "Best-selling two-seater sports car". The Mazda MX-5 has continued its popularity and achieved many awards from many countries such as 2015-2016 Japan Car of the Year, 2016 UK Car of the Year, 2016 World Car of the Year and 2016 World Car Design of the Year. Until present, the popularity of Mazda MX-5 is still persisted and it was able to generate sales worldwide more than 1,200,000 units worldwide."
Today, Mazda is delighted to introduce the New Mazda MX-5 with the new exterior color, Zircon Sand, which is the color that is firstly introduced in Thailand. The Zircon Sand takes inspiration from nature or earthen color and it has been combined with the unique design of Mazda cars following Kodo design guidelines to enhance the sporty premium appearance of the New Mazda MX-5 while conveying a sense of relaxation and calm at the same time. As a result, this model reflects the simplicity but elegance which is Mazda's unique design that is well-recognized from people around the world.
Mr. Thee added, "With the exterior appearance that has been further enhanced from Kodo design concept and has been combined with the unique character of sport roadster that is fun-to-drive and provide excellent driving performance, Mazda is confident that the New Mazda MX-5 will be able to bring smile and happiness to customers. Customers who are interested to own the Mazda MX-5 can pre-book from today onwards and Mazda will be deliver the car to customers within May 2023."
The New Mazda MX-5 is keeping its uniqueness as a fun-to-drive sport roadster and allowing driver's comfort at the same time with the design of Mazda's Jinba-Ittai concept, reflecting oneness between driver and car by using the human's natural walking position as frame while still keeping the sporty and elegance appearance. All of this is Mazda's determination to develop elegant and high performance vehicle, which are the uniqueness of Mazda.
The introduction of the New Mazda MX-5 with Zircon Sand exterior color, which is the new color launched in Thailand for the first time in this model, is the color that expresses the premium quality and has the same uniqueness as other Mazda signature colors presenting dynamic and natural beauty that created by the reflection of light on the vehicle. This striking, earthy tone is golden brown in some angles. When combined with the reflection of the blue sky, Zircon Sand can appear to have a hint of green like sunlight filtering through the trees. The subtle green glimmer is a nod to the calm of time spent in nature. This is the feeling that Mazda intends to convey to those who see it, which is in line with the intention of creating a car to become more than a vehicle, but being the power that creates happiness and vitality to all drivers.
In addition to the new exterior color, the New Mazda MX-5 maintains its unique character in terms of driving performance as the same as Mazda-MX-5's fourth generation with the Kinematic Posture Control (KPC). It is the latest technology developed under the Skyactiv-Vehicle Dynamics that provides a more integrated and stable turning posture when cornering by generating an "anti-lift" force at the inner rear wheel to pull the vehicle's body down when cornering. Therefore, it helps providing more comfort and safety.
New Mazda MX-5 maintains its elegant appearance with 17-inch black metallic alloy wheel and adopts stainless scuff plates together with comfortable and safety technology. Namely, the power retractable hardtop, LED projector and Daytime Running Lamp. While the cabin is made from a selection of fine quality materials i.e., perforated leather seats that use bright gray color for interior stitching. It comes with Apple CarPlay(R) and Mazda Connect where information is displayed on 7-inch widescreen Center Display. Onboard entertainment is enhanced by Bose(R) premium sound system with 9 speakers to provide superior driving experience.
The New Mazda MX-5 comes with Skyactiv-G 2.0-liter gasoline engine providing maximum 184 horsepower at 7,000 RPM, maximum 205 Nm of torque at 4,000 RPM which is fuel economy and environmentally friendly. The New Mazda MX-5 is available in both 6-speed manual and automatic transmission and also comes with premium standard safety equipment. Namely, front and side dual airbags, burglar alarm and 4-point rear parking sensors as well as many other advanced safety features from i-Activsense i.e.,
- Lane Departure Warning System (LDWS)
- Advanced Smart City Brake Support (Advanced SCBS)
- Smart City Brake Support-Reverse (SCBS-R)
- Advanced Blind Spot Monitoring (ABSM)
- Rear Cross Traffic Alert (RCTA)
- Driver Attention Alert (DAA)
- Adaptive LED Headlamps (ALH)
The New Mazda MX-5 is available in 7 body colors:
- Soul Red Crystal, Machine Gray, Snowflake White Pearl, Jet Black, Deep Crystal Blue, Platinum Quartz and Zircon Sand.
New Mazda MX-5 is available in 2 variants and retail prices are the same as follows:
- New Mazda MX-5 2.0 RF 6MT 2,912,000 THB
- New Mazda MX-5 2.0 RF 2,912,000 THB
The New Mazda MX-5 is available for pre-booking at Mazda showroom nationwide. For more information, please visit www.mazda.co.th.