General Manager of Southeast Asia and Country Manager of Thailand at Levi Strauss & Co., said, "This past year, LS&Co. has delivered robust and profitable growth and significant market share expansion globally. In FY2022, we achieved a 7% growth in reported net revenues from FY2021 to $6.2 billion. Thailand is an essential market for Levi Strauss & Co., and accelerating our business growth in this region remains a priority for the company. Since pivoting toward a 100% owned-and-operated business model here last April, we have opened a total of 130 brick-and-mortar stores across the country. There is a strong opportunity for us here in Thailand to connect and resonate with consumers?particularly our target segment of youth. We are prioritizing our Direct-to-Consumer (DTC) approach in the retail experience
we offer, and a feature of that is the design of our stores?like the one we're in today. It boasts a NextGen Indigo store concept, which provides consumers with an immersive Omni channel shopping experience tailored to their needs. This year, we will continue to demonstrate our enduring innovation in product and consumer experience as we celebrate 170 years of Levi's(R) and the 150th anniversary of the iconic 501(R) jeans.
For Direct-to-Consumer (DTC) focus and the NextGen Indigo store concept, as buying behaviors and habits continue to evolve beyond the pandemic, we will continue to make progress by placing the consumer at the center of everything we do. This is what we mean when we talk about our DTC approach?directly connecting with our consumers and bringing them the best experience of our brand. As the retail market continues to calibrate to a new equilibrium, LS&Co. will focus on Omni channel engagement, leveraging the hybrid customer experience model. There is a substantial opportunity for us here in Thailand to connect and resonate with consumers?particularly our target segment of youth. We are prioritizing our DTC approach in the retail experience we offer. A significant component is how we design our stores?like the one we're in today. It boasts a NextGen Indigo store concept, a more open and modern design intentionally tailored to the needs of our shoppers. Features such as large-lit signage, modular fixtures, and graphic wall capes allow consumers to navigate all the style stories we offer and discover the right fits and styles for their self-expression. Our latest store openings at the popular Terminal21 mall and fashion and lifestyle shopping destination Central World at the heart of Bangkok are similarly designed with this concept. Another way we are appealing to our target consumer segment of youths would be through collaborations with other like-minded brands. We previously launched collaborations in Thailand with brands like CLOT and Ambush. We have several exciting brand collaborations in the pipeline that we look forward to releasing in the coming months.
This year, we will continue to demonstrate our enduring innovation in product and consumer experience as we celebrate two major milestones in our business journey?170 years of Levi's(R) and the 150th anniversary of the iconic 501(R) jeans. Since it was founded in 1853, the story of Levi's(R) has been shaped by decades of constant innovation; the birth of the blue jean, our iconic 501(R) design, is a testament to the enduring resilience and style we bring to the world. Throughout the year, we will celebrate with those who made the garment what it is today and those who will drive its future success?consumers, employees, and communities worldwide. The 501(R) fits has transcended from pure utilitarian workwear to an everyday uniform, adopted by fans in every corner of the cultural landscape?including our beloved fans in Thailand?and across multiple generations. This year, we celebrate this iconic design with the narrative of "The Greatest Story Ever Worn." This campaign tells the incredible story of the 501(R) jean and its role in many historical, cultural, and personal moments. And because of that, we can continue inspiring a new generation to write the next chapter through their own stories and self-expression. We see it in these products on display?the classic cut and fit of the 501(R) expressed in various denim washes and finishes for both Women's and Men's portfolios, catering to our consumers' wide range of personal styles. On these Table/Shop sets and Wall Bays, we showcase other products in our repertoire that provide shoppers with a highly buildable, customizable approach to creating their 501(R) look. Mannequins in our shops?as well as our staff today, including myself?don a head-to-toe assortment of Levi's(R) apparel centered around the 501(R) looks. After this sharing, I'll bring you on a journey through our store to take a closer look at these products, and we invite you to browse, touch and even try out these fits for yourselves to experience the enduring style of 501(R).