Chang Mineral Water has announced its festive marketing strategy for the upcoming Songkran, Thailand's famous water festival. The brand aims to bring more fun for the people during the festival with over 500 events taking place nationwide, including six iconic highlights in Bangkok, Chiang Mai, Chiang Rai, Udon Thani, and Nakhon Ratchasima. During the Songkran period, from April 12 to 16, Chang will offer an unparalleled experience of fun and chill to Thais and tourists from around the world.
According to Mr. Lester Tan, Chang Mineral Water's Exclusive, "The brand's marketing strategy is focused on adding fun to any group of friendship to enjoy their memorable time together especially during the Songkran Festival, a moment that both Thais and tourists from around the world have been eagerly awaiting. This year, Chang has invited a group of friends to come out and spread fun across the country by splashing water during Songkran. The festival will feature six iconic events in major tourist provinces, including local events in districts and communities, as well as activities at shops and restaurants where friends can gather together and have a great time. These events are spread across Thailand, with over 500 points to choose from, ensuring that everyone can enjoy the festivities to the fullest."
"Chang has also taken over the Songkran area in the RCA district, another highlight in Bangkok, to create a cool space and provide a superior experience with popular EDM events such as 'Siam Songkran.' In addition, the brand is excited to offer more fun than ever before with events in key tourist provinces, such as the 'Songkran Fun Fest' in Chiang Mai, 'Songkran Neon Party' in Chiang Rai, 'UD Town Songkran Fest' in Udon Thani, and 'Splash Pool Party @ The Mall Korat' in Nakhon Ratchasima, among others. Additionally, Chang is also launching Chang's special limited items such as splash proof glasses, a waterproof pouch, waterproof box and water gun which are designed for everyone to collect and enjoy Chang Songkran even more this year," said Lester.
Get ready for the ultimate Songkran experience with Chang's six iconic events, featuring:
- The coolest spot in town, the "Chang Cold Brew Cool Club," where you can chill out and dance to electrifying EDM beats at:
- S2O at Live Rama 9: April 13-15, 2023
- Siam Songkran at RCA: April 12-14 and 16, 2023
- The full fun of "Chang Songkran," which includes:
- Splash Pool Party at The Mall Korat: April 12-15, 2023
- UD Town Songkran Fest at UD Town Udon Thani: April 12-16, 2023
- Songkran Fun Fest at Central Festival Chiang Mai: April 13-15, 2023
- Songkran Neon Party at Central Plaza Chiang Rai: April 13-15, 2023
Customer can follow the fun, and join and win Chang's merchandise for the special events with 'Chang Songkran,' the best Songkran festival that happens every year at www.facebook.com/ChangWorld. If you prefer a more relaxed atmosphere, you can follow the activities of the 'Chang Cold Brew Cool Club' at www.facebook.com/ChangColdBrewCoolClub.