Central Department Store and Robinson Department Store, under Central Retail The leading retailer in Thailand, join hands with Alipay, China's leading digital payments and lifestyle platform, in organizing the "Central & Robinson x Alipay" campaign during the Songkran Festival. Throughout April 2023, Chinese tourists paying for their purchases via Alipay can enjoy exclusive offers across all 24 Central Department Stores and 51 Robinson Department Stores.
The campaign aims to better welcome Chinese tourists back to Thailand. Based on Alipay transaction data for the first quarter of 2023, Thailand is among the top five countries globally where Chinese tourists are visiting and doing the most shopping. This is consistent with data from Central Department Store which found that the first quarter spending by Chinese tourists increased by 200% compared to the previous year.
Rvisra Chirathivat, Chief Marketing Officer of Central Department Store and Robinson Department Store, under Central Retail said "Central Department Store has always been the top 'Shopping Destination' for both Thai and
international visitors. We offer best-in-class selection from Thai and international brands. coupled with superior services and privileges for all our customers. This year, we anticipate tourists will return to Thailand as being one of the most popular destinations, especially for Chinese travelers. The Tourism Authority of Thailand (TAT) expected the arrivals of more than 300,000 Chinese tourists in the first quarter (January to March 2023). Given the positive signs and as a big welcome to the return of Chinese visitors, Central Department Store and Robinson Department Store have joined forces with 'Alipay' for the 'Central & Robinson x Alipay' campaign a special event loaded with benefits for our Chinese customers paying via Alipay during the month of the Songkran Festival."
Sittipong Kittiprapaphong, General Manager for Global Merchant Partnership in Thailand at Ant Group said "Chinese tourists are returning to Thailand as one of their favorite travel and shopping destinations, as seen by Alipay transactions in the first quarter of this year. Both Central and Robinson Department Stores offer a wide variety, from Thai brands and international brands, making them one of the most popular shopping spots for Chinese tourists. In fact, Central consistently ranks as one of the top malls where Chinese tourists shop at. We will continue to work with partners like Central Department Store and Robinson Department Store to make the shopping experience for Chinese tourists more seamless and rewarding."
As part of the "Central and Robinson x Alipay" campaign, Alipay users enjoy an exclusive promotion of 300 Baht discount with a minimum spend of 5,000 Baht. They can purchase the campaign vouchers within the app, limited to the first 500 customers.
In addition, there are many promotions for Chinese customers to enjoy shopping through "Alipay", both at Central Department Stores and Robinson Department Stores, for example get an E-coupon for 50 Yuan discount when spending a minimum of 1,000 Yuan or get 20 Yuan discount when spending a minimum of 500 Yuan, The Lucky Draw activity to get Angpao gift up to 888 Yuan and upgrade your membership to Diamond level to receive the best exchange rate from "Alipay".
Shoppers can also shop 24 hours a day through the Central App or experience convenient shopping with Central's & Robinson's 'Chat & Shop' and 'Call & Shop'. For personal assistant service from Central & Robinson Personal Shopper, shoppers can call 1425 or reach out via Central and Robinson's Facebook pages.