Revealing (not so) secret tips to take care of beautiful hair and to restore damaged hair from a world-class hairstylist
Pantene organized the "PANTENE BEST HAIR with Jackson Wang" event to celebrate beautiful and healthy hair without relying on luck. Inviting Pantene Consumer having beautiful hair to be part of secret-sharing with Pantene by Alexandul, the globally renowned hairstylist, to reboot their confidence for whatever missions ahead with the one and only "Jackson Wang" as Pantene Thailand's spokesperson, who shared his experiences and inspirations, where every success was stemmed from hope. The beautiful hair brought everyone closer to Jackson, as hoped with Pantene. The event was held at Benjasiri Ballroom, Bangkok Marriott Hotel Sukhumvit.
After launching the campaign, "It's not Luck, It's PANTENE," a few months ago, Pantene Thailand had an auspicious chance to have celebrated beautiful, healthy hair that did not depend on luck, organizing the event "PANTENE BEST HAIR with Jackson Wang" with exclusive activities for consumers. More than 100 people participated in the Pantene Hair Expert's Tips hair care workshop led by famous hairstylist Nasit Wankhwan, or known as Alexandul, who recommended hair care tips, including restoring damaged hair how-to based on his work experience with leading artists in various events around the world.
The session started with the topic "How to take care of your hair?," revealing experiences of dealing with hair in multiple ways, including damaged hair caused by dying, using heat, or other causes. Jackson shared his experience of changing his hairstyles as an artist. After that, the consumers checked the strength of their hair during the "Let's check your hair up" session, which helped everyone to understand more about the degrees of damage to their hair. For those with extremely damaged hair, shampoo and conditioner alone were never enough; additional treatments would be required at least twice a week. Following this, the workshop concluded with "Put an end to the damage cycle with Pantene," presenting products innovatively contain micro Pro-vitamins, adding deep moisture, repairing and maintaining from the inside, managing the problem of frizzy, weightless, and dry hair with continuous use to help prevent future hair damage. Pantene has various product range available including shampoos, conditioners, treatments, and styling products that were designed to meet every hair type and needs.
Apart from gaining knowledge about hair care - for beautiful and healthy hair without relying on luck, the event was also entertaining with fun activities from Pantene Thailand's spokesperson, Jackson Wang, who brought surprises for the consumers, consisting of a salon station where they could nourish their hair and boost their confidence before passing on their hopes to others as well as a photo booth with exclusive frames where they can confidently show their best hair.
The It's not Luck, It's PANTENE campaign narrates a path to success of those who put so much effort to overcome obstacles. This resembles hair - no matter what it has been through, it can be restored by using Pantene, without any luck being needed. The campaign received positive feedback since the launch of its online commercial film starring Jackson Wang, who turned this campaign into a talk of the town. People were encouraged to share their own stories of success through hashtag #แพนทีนมีหวัง on Twitter, which immediately rose to No. 1 trending hashtag as soon as the campaign came out.
For those who wish to regain confidence with healthy and beautiful hair, Pantene Micro Pro-Vitamin helps revitalize and nourish damaged hair, fixing the frizzy and dry problems after continuous use. Pantene products are available at all leading department stores or P&G Official Store on Shopee and Lazada.