SK-II UNVEILS NEW ANTI-AGING INNOVATION BASED ON BREAKTHROUGH SKIN AGING DISCOVERY
Achieving your best skin can be challenging, as many often tend to focus only on the symptoms rather than tackling the root cause of skin aging.
SK-II's 40-year skin research has yielded a revolutionary discovery: the Aging Trigger Factor "AT-0 " created by daily stressors drives an aging chain reaction, which, if left untreated, can lead to accelerated aging signs prematurely in life.
This discovery was presented at 2023 World Congress of Dermatology and has paved the way for SK-II's new anti-aging innovation: SKINPOWER Advanced Cream, that targets skin aging signs from the root for firm, radiant, everblooming skin.
The key to keeping skin youthful? Reducing and preventing "AT-02" from the root with the power of PITERA(TM). A naturally derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II, PITERA(TM), mimics skin natural moisturizing factors and penetrates deeply with 50 micronutrients allowing it to absorb fast into skin.
Combined in a game-changing formula with Kinren Bio Extract to protect skin from daily stressors that can produce "AT-02", and White Peony Root Extract to maintain skin elasticity, reduce roughness and plump up skin , SKINPOWER Advanced Cream powered by PITERA(TM) acts like a power seed of youth to stimulate new skin regeneration and reduce signs of skin aging.
After 1 day use, skin feels up to 60% firmer3, after 2 weeks, skin feels up to 70% more elastic & 75% improved visible wrinkle reduction3 and after 4 weeks use, skin is perceived 90% more youthful looking.
As a leader in the field of skin science, skin analysis and skin counselling, SK-II also developed a first-in-the-world skin measurement to visualize the "AT-02". A proprietary measurement that will be included in SK-II's skin analysis tool "Magic Scan" from August 2023 in SK-II counters in Japan.
New SK-II SKINPOWER Advanced will be available in SK-II counters nationwide from 1 August 2023. The SK-II SKINPOWER Advanced Cream (80g) retails for THB7,550.