Following several years of constant global instability, people are gaining greater access to emerging technologies ? including AI, web3, and tokenization ? advancing the next generation of creativity, community and data privacy.
In turn, businesses and leaders should prepare for shifts in business models due to changing customer behaviours as they find increasing value in new, emerging technologies, forecasts the Accenture Life Trends 2023 report - previously titled Fjord Trends - from Accenture Song, the tech-powered creative organization of Accenture (NYSE: ACN).
Thailand's digital economy is poised for more significant growth. According to the Thailand Board of Investment, the digital economy is expected to contribute about 25% of Thailand's gross domestic product (GDP) by 2027, up from 17% in 2018.
As the Southeast Asian country accelerates towards a digital economy as one of the key levers of its economic growth, businesses must note the five global macro movements across human behaviour that will shape business, culture and society as build resilience and drive sustainable growth in the rest of 2023.
"Driving growth today requires a renewed focus on relevance. Individuals are questioning the sense of control over their lives which affects their decisions," said Thomas Mouritzen, Southeast Asia lead for Accenture Song. "For brands and marketers, these are opportunities to develop new ways of customer engagement and build more meaningful relationships. From our experience working with clients on customer experience reimagination, businesses must take a broader view that allows them to see customers in their full lives and adapt to their changing needs and priorities."
Crowdsourced insight and intelligence from Accenture Song's global network of designers, creatives, technologists, sociologists, and anthropologists, the annual bellwether forecast ? which leveraged AI for the report's imagery ? includes the following trends and actions for businesses to heed in 2023.
- a.Communities of belonging: on platforms like Reddit, Discord, and Twitch.
- b.Token-gating: exclusive access reserved for "token holders only."
- c.Collectibles: digital arts, autographs, trading cards, and more.
To read this year's full Life Trends 2023 report, which includes guidance for businesses and leaders, visit the link here. https://www.accenture.com/us-en/insights/song/accenture-life-trends?c=acn_glb_lifetrends2023mediarelations_13338879&n=mrl_1222