The Asia Marketing Federation (AMF), a regional body established in 1991 to promote cooperation and information exchange on marketing among member associations, proudly unveils the AMF Asia Marketing Excellence Awards 2023 and Asia's Top Outstanding Youth, Women, and Netizen Marketeer of the Year Awards 2023. Comprising 18 regional marketing bodies from Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam, AMF aims to contribute to the marketing profession and the economic development of the Asian region.
Every year, the Marketing Association of Thailand (MAT) screens appropriate award nominations from both individuals and corporations to be considered by an international judging body comprising marketing and academic experts from the AMF national members.
The AMF Asia Marketing Excellence Awards (AMEA) recognizes companies that demonstrate excellence in sustainable business operations and a strong commitment to communities, society, and the environment. This prestigious award is presented by AMF, the foremost governing body in Asia for marketing.
As part of the AMF Asia Marketing Excellence Awards 2023, two notable winners have been announced:
Marketing Company of the Year (MCOY): Bank Mandiri, Indonesia; and Marketing 3.0: Sivatel Bangkok Hotel, Thailand.The nomination of Sivatel Bangkok Hotel for the "Best Marketing 3.0" award showcases its steadfast adherence to the principles of Marketing 3.0, which prioritize the human-centric aspect of marketing, emphasizing values, emotions, and purpose to establish meaningful connections with customers. Sivatel Hotel has been recognized for several key factors that contribute to its eligibility for this prestigious award.
One notable aspect is the unique value proposition, which revolves around sustainability, social responsibility, and community engagement. Sivatel Hotel effectively communicates these values through its marketing efforts, resonating with customers who prioritize socially responsible and sustainable choices. By standing out with a distinct value proposition, Sivatel Hotel has positioned itself as a frontrunner in the realm of Marketing 3.0.
Sivatel Hotel also excels in establishing a deep emotional connection with its target audience, providing customers with memorable and meaningful experiences. Through initiatives such as local sourcing, community engagement, employee development, environmental sustainability, partnerships with NGOs, and involving guests in their endeavors, Sivatel Hotel showcases its commitment to responsible and socially conscious business practices. By actively collaborating with stakeholders and the community, Sivatel Hotel aims to make a positive impact beyond its immediate operations, exemplifying the principles of Marketing 3.0.
In addition to the AMF Asia Marketing Excellence Awards, AMF also acknowledges outstanding individuals through the AMF Asia Youth, Women, and Netizen Marketeer Awards. The following individuals from Thailand have been recognized for their trailblazing efforts and remarkable achievements in marketing:
Asia's Top Outstanding Youth Marketeer of the Year 2023 from Thailand are Mr. Achiravit Prapanpongchai, Senior Marketing Manager, Buzzebees Co., Ltd; and Mr. Piriya Kulganchanacheewin, License Holder and Head of Curator, TEDxBangkok; Co-founder, Glow Story.
Asia's Top Outstanding Women Marketeer of the Year 2023 from Thailand is Ms. Alisara Sivayathorn, CEO, Sivatel Bangkok Hotel.
Asia's Top Outstanding Netizen Marketeer of the Year 2023 from Thailand is Mr. Thanawat Malabuppha, CEO & Co-Founder, Priceza Co. Ltd.
The Asia Marketing Federation (AMF) and the Marketing Association of Thailand congratulate all the winners for their exceptional contributions to the field of marketing and their commitment to driving excellence in the Asian region.