Krungsri (Bank of Ayudhya PCL) strengthens its position as a financial and investment advisor by establishing the 'Krungsri Intelligence', an investment advisory and professional team responsible for compiling and connecting data, information, and investment perspectives from local renowned investment experts as well as world-class strategic partner to conduct analytical research and provide investment insights in the form of 'ONE Krungsri Investment View' to customers. The team is also ready to deliver investment knowledge and advice to build upon customers' sustainable wealth and drive Krungsri towards the goal of becoming an "Investment Wealth Advisory Bank".
Mr. Win Phromphaet, CFA, Krungsri Executive Vice President, Head of High Net-Worth Division, said, "The core forces pushing forward Krungsri's wealth management business are our competitive advantage of having a strong pool of specific investment professionals and the capabilities to access in-depth economic and investment data through the strategy of ONE Krungsri Investment View that puts together expertise of gurus in diverse fields across the Bank and subsidiaries. Accordingly, Krungsri Intelligence team which comprises accredited and licensed financial experts will serve as the focal point and key driver of the strategy by synergizing with other units to develop investment advisory as well as portfolio management and rebalancing strategies for customers to promptly react to the changing market. They can particularly propagate the single message to other units in an attempt to deliver the best investment products to customers."
The financial and investment knowledge under ONE Krungsri Investment View is created through the capabilities, expertise and profound understanding in economic, financial and investment issues of various units within Krungsri Group including Krungsri Research, which comprises forefront Thai economists who specialize in macroeconomics and industry analysis, and the Global Markets team, which possess an extensive database and in-depth understanding of currency movements, exchange rates, and bond markets. Furthermore, we team up with experts from Krungsri Asset Management Co., Ltd. (KSAM), Krungsri Securities PCL (KSS), and Krungsri Capital Securities PCL (KCS) as well as our global partner, BlackRock, one of the world's largest asset managers. All parties will work closely and enhance synergies especially in situation analysis and knowledge building so as to deliver good quality and well-rounded investment perspectives and advice concerning local and global markets.
"Since the beginning of 2023, Krungsri Intelligence team has provided recommendations on flagship funds to customers. Out of over 200 funds from 10 asset management companies, we have selected five flagship funds managed by professional fund managers with consistent outstanding performance and positive outcomes regardless of market conditions. Although the first half of this year saw volatility in global equity markets on the back of the Fed's interest rate hike and failure of a few US and European banks, these 5 flagship funds have managed to produce positive returns. For instance, KFGBRAND was able to generate +8.36% of return (year on year return as of 30 June 2023)," Mr. Win said.
Through the valuable experiences and expertise of Krungsri Intelligence team, Krungsri is able to design tailored investment advice and select comprehensive investment products for customers of all segments from novice investors to sophisticated investors who need in-depth advice and more complex investment products such as investing in private assets or structured products and even participate in the formulation of investment policies for their own private funds. Most importantly, the ability to timely access a comprehensive source of information enables Krungsri Intelligence team to deliver proper advice that accurately respond to customer needs amidst market volatility.
Mr. Win also added that, for the latter half of 2023, Krungsri Intelligence team will continue to focus on making recommendations on the Core-Satellite asset allocation strategy that splits the overall portfolio into two components:
- The Core Port which generally forms about 70 - 80% of the portfolio and is well diversified in two dimensions - asset class diversification in bonds, stocks alternative assets, etc., and geographical diversification in a variety of different countries and regions across the globe. The portfolio holds a long-term investment horizon of 5 - 7 years and beyond. We recommend customers to include the five flagship funds, namely, KF-CSINCOM, KFCORE, KFGBRAND-A, KFESG-A and K-CHANGE-A (A) in the portfolio.
- The Satellite Port which focuses on specific investment such as China funds, Vietnam funds and growth funds. Investment in each fund should not exceed 5% of the port and in aggregate this portion should not form more than 20-30% of the portfolio.
Interested investors can seek advice from our investment experts at any Krungsri branch office nationwide or visit our website: www.krungsri.com or find more financial information via the Official LINE account: LINE@krungsriexclusive.