![TAGTHAi Introduces Pattaya Pass: A Digital Travel Card to Boost the Local Economy and Enhance Thai Tourism on All Fronts](/img/files/20230927/iqfc265d8424ccc05bf74924ad8723f057.jpg)
TAGTHAi, Thailand's national digital travel platform that comprehensively consolidates travel services, joined hands with the Tourism Authority of Thailand and Pattaya City to host a press conference for the launch of the 'Pattaya Pass,' a new City Pass which offers an integrated travel experience in Pattaya. Following the positive response from tourists to the Chiang Mai Pass, introduced in June this year, TAGTHAi is striving to evolve into a smart platform with a mission to continuously boost the local economy. This transformation is achieved by emphasizing its ability to provide an authentic local travel experience that appeals to Free Individual Travelers (FITs). By bringing together and connecting a wide range of services, tourist attractions, restaurants, spas, and various local shops, the platform instills confidence in tourists regarding the quality of the establishments and services featured on the app. Furthermore, it allows travelers to immerse themselves in genuinely local experiences. TAGTHAi aims to become a pivotal driver of the local economy in every community it serves.
Mr. Kalin Sarasin, Chairman of Management Committee of Thai Digital Platform Social Enterprise Company Limited and co-founder of the TAGTHAi application, stated, "Today's tourism industry plays a crucial role in driving the domestic economy efficiently and sustainably. TAGTHAi recognizes the exceptional growth potential of the tourism and service industry in Pattaya, which ranks among the world's top tourist destinations. Pattaya continues to be a favored destination for many domestic travelers and also attracts a substantial number of up to 1.3 million foreign tourists annually. These factors have led to the launch of the Pattaya Pass today. We envision the Pattaya Pass as a digital travel card that streamlines the experience for both local and international tourists throughout their journeys. Moreover, it aims to invigorate Pattaya's local economy and elevate the standard of digital tourism services in the era of Society 5.0."
"In addition, TAGTHAi has embraced the Happy Model concept as a guiding principle for developing tourism products and services. This approach receives support from both the government and local private sector partners, as well as local business operators. All stakeholders are collaborating to maximize benefits for Thai tourism while adding value to products and services, along with enhancing distribution channels domestically and abroad. This collective effort is aimed at promoting sustainable progress for society and the country," added Mr. Kalin.
The Pattaya Pass is a City Pass that combines dining and travel experiences into one convenient card. Designed to make traveling in Pattaya more cost-effective and hassle-free, the card ensures that tourists can truly immerse themselves in the local culture and travel in an authentic style by offering access to tourist attractions, restaurants, spas, and other services in Pattaya handpicked by locals. These include Ordinary Coffee x The Now, Chaam Pattaya, Dolphinarium, La Baguette, Puwaan, ThaiHand, and more than 21 others.
Interested travelers can now purchase a Pattaya Pass that suits their preferred travel lifestyle to access popular attractions and benefits from participating shops, restaurants, and services. The pass is available for just 1,490 baht per person per day through the TAGTHAi application, which can be downloaded now from the App Store and Play Store. To stay updated on TAGTHai, including new features, benefits, and upcoming City Pass launches, please visit https://www.tagthai.com or follow us on our social media channels, such as Facebook and Instagram under the account tagthai.official.