Strengthening the Live Commerce Business: True Shopping and Lala Station Sign MoU to Elevate Home Shopping and Create Innovative Livetact Content, Featuring Over 100 Popular Korean Products for a Delightful Shopping Experience in 2024
TrueShopping, the leading home shopping business known for its "Shop Right, Know You" motto, in collaboration with GS Retail, Korea's top-ranked home shopping leader, represented by Mr. Angard Prapakamol, CEO of True GS Co., Ltd. (second from the right), and Lala Station, Korea's number one live commerce company, led by Mr. Chul Ho Lee, CEO (second from the left), have signed a memorandum of understanding (MoU) to expand and elevate the home shopping market. This collaboration aims to meet the needs of digital-age consumers and exchange knowledge in marketing, technology, promotions, and content creation.
Together, they will introduce the innovative Livetact format, a trending concept in Korea, into the Thai market exclusively through True Shopping. Livetact involves inviting experts from various fields, such as health, beauty, fashion, and more, to share their knowledge during live streaming sessions. Additionally, they will curate and offer over 100 popular Korean products and services, including exclusive items, under the True Shopping brand, catering to various lifestyles with competitive prices in the year 2024. This initiative aims to make shopping easy and affordable for everyone in Thailand.
This signing ceremony of the digital business solutions cooperation agreement between Korea and Thailand took place during the "Korea-Thailand Tourism Start-Up Cooperation Forum" under the theme of "Borderless Innovation, One Creative Ecosystem." The collaboration was facilitated by the Ministry of Culture, Sports, and Tourism, the Korea Tourism Organization, and the Tourism Authority of Thailand, with the goal of strengthening innovation and revitalizing the tourism ecosystems of both countries.This partnership leverages the potential of digital technology to create value for the tourism industry.