Jonathan Sharp, Banking Technology Strategy Partner at PwC South East Asia Consulting (left) was invited to exchange insights as a guest speaker on 'The rise of embedded finance and digital banking'. This seminar was part of the BOT Digital Finance Conference 2023 hosted by the Bank of Thailand (BOT) on 14-15 September 2023 at BOT Learning Center. During the session, Jonathan talked about how embedded finance is digitalising banking to enhance the competitive advantage and expand their customer base, while helping consumers to easily gain access to comprehensive financial services. It is expected that the global embedded finance market will exceed USD7tn by 2030.