International Pet Food Company Limited, a subsidiary of Charoen Pokphand Foods Public Company Limited (CPF), is demonstrating its potential to lead in the pet food sector at the prestigious Pet Fair Southeast Asia 2023. The event showcases a range of pet food and snacks under the renowned brands 'Jerhigh' and 'Ginny', providing a platform for business-to-business negotiations with key investors and buyers from across Asia and Europe. The exhibition booth was graced by the presence of Phusit Rattanakul Serererngrit Director-General of the Department of International Trade Promotion (DITP), Ministry of Commerce.
Kitisak Limampai, Managing Director of International Pet Food, shared that the company's participation in Pet Fair Southeast Asia 2023 highlighted four major strengths that have earned consumer trust. These include: 1.) A decade-long reign as Thailand's top-selling dog snack brand, 2.) The use of ingredients of a quality equivalent to human-grade food; 3.) A commitment to sustainability, illustrated by adopting biodegradable packaging and alternative protein sources such as plant-based ingredients and insects; and 4.) Award-winning factory quality, as recently acknowledged by the 2023 CSR-DIW Awards from the Department of Industrial Works, Ministry of Industry, recognizes responsible and sustainable industrial practices.
"Currently, our portfolio encompasses a diverse array of pet food and treats, serving both the domestic and international markets across 21 countries. By 2024, we plan to increase our market share and roll out a broader selection of premium, chemical-free chicken meat dog treats. This range will feature a variety of forms, such as dry, soft, and dental care options. In addition, we're making strides in the cat snack category, particularly with the integration of postbiotics to boost digestive health. A prime example is our Ginny brand's Meat Mallow Bite," detailed Mr. Kitisak.
Visit the International Pet Food booth for comprehensive business discussions from October 25-27, 2023, between 10:00 and 18:00 (closing at 17:00 on the final day), at Booth D17, Hall 101, BITEC Bangna Exhibition and Convention Center. For more details and to register for the event, visit www.petfair-sea.com. To learn more about our products, please visit www.jerhigh.com.