For the first time in the Thai real estate industry, LPN partnered with MAAI by KTC to introduce a new experience through the digital loyalty platform. This initiative offers special privileges through MAAI points, allowing customers and employees to exchange them for products and services to their liking, in line with 'the joys of life' in every lifestyle.
Miss Monnaphat Suphakitchanusan, Brand Development Department Manager, L.P.N. Development Public Company Limited, a developer of quality housing that prioritizes livability in every dimension and has been enhancing lifestyles for over 34 years, stated that currently, LPN has developed over 140 residential projects, providing homes for approximately 125,000 families. In 2023, LPN plans to launch 17 new projects in both Bangkok and other provinces, comprising 4 condominium projects and 13 residential projects, with a total value of 14,000 million baht. Simultaneously, LPN is dedicated to delivering a Livable Living Experience and fostering a stronger customer bonding. This commitment involves providing special privileges tailored to the diverse needs of customers. To achieve this, LPN has partnered with MAAI by KTC, a leader in points and special privileges covering various lifestyles in Thailand, through the MAAI point system to offer customers a more convenient experience, allowing them to choose services that align with their individual lifestyles, whether related to dining, shopping, travel, or other special activities.
Miss Usanee Laohavaranun Head of MAAI Business and Marketing Communications "KTC" or Krungthai Card Public Company Limited, stated that MAAI by KTC is a fully integrated Digital Loyalty Platform service provider for point management and lifestyle privileges which catering to the diverse needs of every business. With the strength of points redemption covering over 1,800,000 stores nationwide, this collaboration is a crucial step for LPN in expanding and developing Customer Relationship Management (CRM) in the real estate business. This is achieved through a digital loyalty platform system that utilizes MAAI points as a tool to address various customer needs and different lifestyles. Points are awarded starting from the reservation, down payment installments, project transfers, and participation in different activities via Facebook: LPN Connect.
Moreover, customers who reserve and transfer ready-to-move-in condominiums from LPN between November 15, 2023, and December 20, 2023, will enjoy special promotions as part of the 'Book Now? Get More MAAI' campaign. Earn up to 40,000 instant MAAI points (terms and conditions applied).
Regarding MAAI points redemption method, customers can download and sign up on the MAAI by KTC application. Once registered, they will be able to redeem MAAI points for all available privileges on the application, including food and beverages, shopping, travel, fuel refills, and movies. MAAI points are valid for 2 years.