Krungsri (Bank of Ayudhya PCL and its business units) is equipping its business operations expertise with Hattha Bank Plc., a leading commercial bank in Cambodia. As part of the Krungsri Group, Hattha Bank is leveraging the ASEAN Privileges model to expand its debit cardholder base by offering diverse benefits. This initiative aims to improve the convenience and secure financial experience for Cambodians. Additionally, Krungsri is poised to capitalise on its extensive business network in ASEAN countries to attract tourists from the region, contributing to the growth of Thailand's tourism economy.
Mr. Wanchairabin Jitwattanatam, Krungsri Head of Regional Business Division said "Krungsri works closely with Hattha Bank and has witnessed its continuous development. Hattha Bank has consistently introduced an extensive range of tailored products and services to meet the changing needs of Cambodians in line with evolving trends and market dynamics, this includes the launch of Hattha Visa Debit Card. Leveraging Krungsri's expertise in the card business across our global affiliates, we're reinforcing the Hattha Visa Debit Card's capabilities through our strengthened partner network in Thailand. Cambodian tourists holding the Hattha Visa Debit Card can enjoy various benefits when spending in Thailand. In the first phase, these privileges will be available at leading department stores nationwide and will extend the benefits to other sectors to meet customer preferences and lifestyles in the near future."
"Krungsri has a strategy to foster the growth of business networks across ASEAN through the ASEAN Privileges project. Our goal is to enrich our card business customer base by offering various benefits for expenditures in Thailand. Among millions of ASEAN tourists visiting Thailand annually, we hope to ensure that our customers from oversea subsidiaries can enjoy benefits and a great financial experience with Krungsri and our partners during their stay. We have initiated the inaugural project with Hattha Bank and plan to extend it across Krungsri's business network within ASEAN. This effort not only facilitates the expansion of our customer base overseas but also positions Thailand as an attractive destination for ASEAN tourists, encouraging exploration and spending in Thailand."
In addition to the convenience and benefits offered by the card products, Krungsri continues to collaborate with Hattha Bank in developing cross-border transfer services. This year, the bank has launched a new feature developed by Krungsri Group, enabling customers to conduct fast and convenient real-time money transfers between Thailand and Cambodia using a mobile application. Furthermore, Hattha Bank introduced its inaugural international money transfer service via SWIFT in October 2023 which connects Hattha Bank with a global banking network. The new service not only enhances convenience but also provides confidence in the financial services offered to Cambodians.
"By leveraging the collaborative strengths of both banks, Krungsri is confident that Hattha Bank will continue to move forward. Our goal is to position Hattha Bank as a leading commercial bank offering a wide range of comprehensive financial products and services that meet the diverse needs of all customer segments and to become a significant force contributing to the sustained growth of Cambodia's economy." Mr. Wanchairabin added.
For more information about Krungsri's businesses and network in ASEAN, please visit https://www.krungsri.com/th/asean