Gulf Energy Development Plc (GULF) won 'Thailand's Top Corporate Brands' award for achieving the highest corporate brand value, amounting to 340 billion Baht, in the energy and utilities sector. This recognition was part of the 14th ASEAN and Thailand's Top Corporate Brands 2023, organized by Chulalongkorn Business School's Master in Branding and Marketing (MBM) Program, in collaboration with the Stock Exchange of Thailand (SET) and Manager Online. The continued success affirms GULF's standing or positioning as an industry leader, propelled by robust performance and adherence to good governance principles.
The brand valuation methodology employed by the judges was the Corporate Brand Success Valuation, known as CBS Valuation. This method relies on data from the financial statements of SET-listed companies from the past three years. The CBS Valuation formula systematically integrates marketing, financial, and accounting principles to objectively quantify a company's brand value in financial terms. Companies must have a corporate brand value of at least 5 billion Baht to be eligible for the CBS Valuation and become a potential award recipient.