![LiuGong aims to double revenue from sales in 2024, expands market reach and after-sales service in Thailand](/img/files/20240325/iq85330cf80470b1550d412fed0217f36b.jpg)
LiuGong expects to double its sales revenue by 2024. The company plans to increase its share market domestically through heavy machinery products; focused on three areas such as "Infrastructure- Quarry and Mining - Sugarcane factory" covered all industries sectors. The company launched service and distribution center across 24 locations covering all regions of Thailand
Mr. Preechapon Vejruk - General Manager, LiuGong Yontrakarn Co., Ltd. revealed that on March 15, 2024, the company organized the event "LIUGONG ONE FOR ALL INDUSTRIES" to announce its strategy and goals in Thailand after its higher revenue from sales in 2023 successfully with more than 780 million THB or rose more than 5 times that opposed Thailand's machinery market which dropped by 40% presently.
The revenue from sales rose because the customer has a trust in LiuGong brand which qualify by the global standard and the valuable price of product such as the wheel loader. LiuGong's wheel loader is a leader market with a market shared with 40% presently.
"The marketing business's strategy for 2024, LiuGong sets the target of revenue from sales will increase by 2 times or up to 1,500 million THB. LiuGong will focus on three areas such as the infrastructure segment including road construction, bridge construction, the dam and the irrigation system.
The Quarry and Mining segment and the sugarcane segment including the sugarcane harvesting machinery that supports all industries sector," Mr.Preechapon said.
However, the company has focused on the after-sale service development supports customers. The company aims to connect its services center and the maintenance to access closely to the customer.
Current, the company has total 24 service and distribution centers across Thailand as the Northern area covered 8 provinces as Chiang Mai, Lampang, Nan, Sukhothai, Phitsanulok, Kamphaeng Phet, Phetchabun and Nakhon Sawan.
The Northeastern area covered 7 provinces as Nakhon Ratchasima, Khon Kaen, Buriram, Surin, Ubon Ratchathani, Udon Thani and Mukdahan.
The Central,Eastern and Western area including Ayutthaya, Samut Prakan, Rayong, Ratchaburi, Kanchanaburi. The South area including Songkhla, Surat Thani, Nakhon Sri Thammarat and Phuket.
Nonetheless, the company also set the Operation Relation Management (ORM) which provide training to operators to enhance their knowledge and understanding of proper equipment operation, as well as basic maintenance and repair techniques for machinery. This includes activities such as checking engine oil, hydraulic systems, and coolant levels to ensure continuous operation and extend the lifespan of the machinery.
LiuGong has a full line of products that can offer integrated solutions for its customers, including wheel loaders, excavators, rollers, bulldozers, motor graders, pavers, asphalt plant, skid steer loaders, backhoe loaders, folk lift, arial work platform, mining trucks, drilling rig, sugarcane harvesters, tractors, truck crane and electric machines
The company has the service and distribution center to serve the customer of 24 locations across Thailand, with our 24 hours call center to answering service provides the support your business needs.