![Krungsri appoints new Head of Krungsri Consumer Group](/img/files/20240510/iq2261992e810b51f3aeab6e6e21120aa0.jpg)
Krungsri (Bank of Ayudhya PCL) has announced the appointment of Mr. Atis Ruchirawat as Head of Krungsri Consumer Group, and Acting Managing Director, General Card Services Limited, effective from 9 May 2024.
Atis has over 25 years of experience in marketing, banking and finance. Prior to assuming the position, he was Managing Director, General Card Services Limited, a subsidiary of Krungsri Consumer. Furthermore, he has also been entrusted by his peers in the industry to serve as Chairman of the Credit Card Club, under the Thai Bankers' Association.
With 12 years of substantial achievements at Krungsri Consumer, Atis has brought his comprehensive experiences, knowledge, expertise, and professionalism to successfully manage General Card Services Limited, the business entity under the group. His significant contributions included but not limited to initiating Thailand's first and largest provider of retail co-brand credit card services, which offers the shopping experience best suiting consumers' lifestyles, under the brand of Central Department Store. In recognition of his efforts, the Central Group awarded the General Card Services with the Financial Services Partnership, taking care of the group's credit card and personal loan products under the renowned name "Central The 1".
As the Head of Krungsri Consumer Group, Atis will be responsible for overseeing the overall strategic direction and portfolio management of credit card and personal loan products. Additionally, he will embrace innovation to introduce new products and services, maintaining the group's leadership position in the market.
Atis graduated with a bachelor's degree in chemistry under Canadian International Development Agency (CIDA) full scholarship from Trent University, Canada and a MBA from Chulalongkorn University's Sasin School of Management.