Arcelik Hitachi Home Appliances, the manufacturer, distributor, and after sales services provider of Hitachi branded home appliances globally (excluding those of Japan) is on a mission to reduce the carbon emissions from its digital advertising campaigns by at least 25% over a six month period. The optimization test case will run from May to December 2024 in 4 markets: Thailand, Vietnam, Hong Kong, Singapore,
Arcelik Hitachi has partnered with Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, to help drive the target reduction and inform lasting changes to Arcelik Hitachi's digital media strategy.
Working with Arcelik Hitachi's agency H+, Scope3 will help reduce emissions in their digital campaigns by removing climate risk inventory (inventory with high carbon emissions) using Green Media Products (GMP+), which also block MFA and problematic ad placements by design.The optimization will take place half way through a six-month campaign period to provide a definitive side-by-side comparison of reductions and performance data.
According to Melis Erdinc, Global Head of Digital Marketing at Arcelik Hitachi Home Appliances, engaging Scope3 to reduce the carbon footprint of its digital advertising activities is the next step in the company's sustainability journey.
"With our parent company, Arcelik being recognized by Corporate Knights in its '2023 Global 100 Most Sustainable Corporations in the World' list ,Arcelik Hitachi places sustainability at the core of our business and is always looking at new and innovative ways to help us get to Net Zero by 2050. Last year, when Scope3 expanded its activities in Southeast Asia, we eagerly seized the opportunity to collaborate. Together with Scope3 we are pioneering a greener approach to digital advertising. We're thrilled to commit a 25% reduction in the carbon footprint of our digital marketing activity by the end of 2024. I'm proud to say that this partnership reflects our commitment to sustainability and innovation." said Melis Erdinc, Head of Digital Marketing at Arcelik Hitachi Home Appliances.
Ben Poole, Director at H+ said "We are excited to be affecting sustainable change in the industry through this pioneering partnership. More sustainable media is also better quality and more effective media. We are committed to developing a continuous program of emissions reduction with Scope3, Arcelik Hitachi and other brands in the region."
June Cheung, Head of JAPAC at Scope3, "We want to help brands and agencies across Southeast Asia increase media efficiency, reduce emissions and drive industry-wide change so we are delighted that Arcelik Hitachi has committed to decisive and bold action to reduce the carbon footprint of its digital advertising. We are confident that Scope3's data and the Green Media Products offered by our partners will be able to drive both the reductions and performance Arcelik Hitachi are seeking and that their reductions journey will inspire other forward-thinking brands across the region to follow suit."
Scope3 built the industry's most granular, dynamic and comprehensive emissions data model designed to accurately measure the carbon emissions from digital advertising. The model power Scope3's suite of reduction solutions for brands, agencies and publishers, including Green Media Products, Climate Shield and more. Scope3 established an Australian office in October 2022 before expanding its reach into Southeast Asia in the second half of 2023.
For more updates and inquiries, please contact communications@arcelik-hitachi.com