Beauty market is on fire: EVEANDBOY boosts marketing strategy with Award Marketing, Organizing the BEST SELLING AWARDS 2023, guaranteeing the best products of the year, Preparing to launch a new flagship store, boosting Brand Loyalty and skyrocketing sales
EVEANDBOY showcases its leadership as Thailand's number 1 beauty store, pioneering aggressive marketing strategies. They recently hosted the EVEANDBOY BEST SELLING AWARDS 2023, celebrating the most prestigious beauty products in Thailand with the highest sales of the year. This annual event, themed "PINK STAR IN THE CITY" in its 4th consecutive year, reinforces confidence in products and brand partnerships. From a selection of top products across 5 main categories, totaling 108 awards, they ensure a 30% sales boost for award-winning products. Additionally, they're gearing up to launch a new flagship store and have secured the exclusive rights to distribute Kylie Cosmetic, a globally renowned makeup brand, to further drive sales.
Mr. Hiran Tanmit, CEO of EVEANDBOY Co., Ltd., revealed that The Thai beauty market had a total market value of approximately 258,275 million baht in the year 2023, growing by 11.6% from the previous year (data from The Thai Cosmetic Manufacturers Association). In response, EVEANDBOY intensified its marketing strategies across multiple dimensions. New exciting movements are expected to be seen, aimed at strengthening competitiveness and seizing business opportunities, as well as expanding the customer base nationwide.
In line with this, EVEANDBOY hosted the EVEANDBOY BEST SELLING AWARDS 2023, honoring the most esteemed beauty products in Thailand with the highest sales of the year. With branches nationwide reaching up to 30 stores in its 4th consecutive year, this event is considered a major annual activity of EVEANDBOY. Utilizing Award Marketing strategies, it aims to reinforce the perception of being Thailand's number 1 beauty stores and Beauty Trend Setter, while fostering confidence in partner products and brands, as well as building pride and good relationships with brand partners.
This year, awards were divided into 5 categories, totaling 108 awards: Fragrance, Makeup, Skincare (Personal Care/Body and Supplements), Hair Care and Accessories, drawn from a pool of 100,000 leading beauty items worldwide. Makeup products showed the highest growth rate, reflecting the increasing trend among consumers for new makeup styles and colors. Currently, EVEANDBOY's product sales are divided into Skincare 35%, Makeup 33%, Fragrance 14%, and others 18%.
After announcing the award-winning products from the EVEANDBOY BEST SELLING AWARDS 2023, EVEANDBOY continued its marketing efforts with the EVEANDBOY BEAUTY AND THE BEST promotion. This special promotion aims to cater to beauty lovers nationwide, generating excitement and boosting sales for the award-winning beauty items. Moreover, EVEANDBOY members, currently exceed 2 million, will receive an additional 10 points for every 1 product purchased in the categories awarded BEST SELLING AWARDS 2023. This promotion is valid for purchases made through all 30 branches, the EVEANDBOY website, and app from May 25th to June 20th.
Furthermore, EVEANDBOY is preparing to open a new flagship store at Siam Square, which will revolutionize the Thai beauty industry and serve as the starting point for everyone's "Beauty Inspiration." Customers will experience a limitless beauty journey that caters to all lifestyles through "Disruptive Customer Journey" strategies, offering a fun and convenient shopping experience with friendly access. The store will feature a variety of high-quality products from around the world, presented in a mix-brand category layout, allowing customers to enjoy a diverse and enjoyable shopping experience. The store design will incorporate Innovative Multi-Media elements, reflecting current shopping trends where customers prefer to mix and match makeup items.
EVEANDBOY's prestige is greatly enhanced by its position as the top Beauty Retailer in Thailand, boasting the largest selection of exclusive brands in the country. Recently, they introduced Kylie Cosmetic as their latest exclusive brand, making EVEANDBOY the only retailer in Thailand to offer Kylie cosmetics and fragrances, highly sought-after by fans worldwide. With an extensive range of products including lipsticks, powders, foundations, concealers, eyeliners, mascaras, and newly launched fragrances. Currently, EVEANDBOY has over 1,000 items in their stores, which is a testament to EVEANDBOY's well-established position as the number one retailer in Thailand.
Experienced a limitless beauty journey with variety of high-quality products from around the world at EVEANDBOY 30 branches nationwide and online shopping at Application www.eveandboy.com, TikTok Shop, Lazada และ Shopee. For more information, please visit FACEBOOK and INSTAGRAM EVEANDBOY.