Heritage Group Embraces "Beyond Food Experience" at THAIFEX - ANUGA ASIA 2024

Economy News Tuesday June 4, 2024 14:03 —PRESS RELEASE LOCAL

Heritage Group Embraces

Heritage Group, Thailand's leading producer and exporter of healthy food and beverages, is showcasing its products at THAIFEX - ANUGA ASIA 2024, the region's most immersive food and beverage trade show. This year's theme, "Beyond Food Experience," aligns perfectly with Heritage Group's innovative healthy food and beverages. All products are internationally recognized and certified, emphasizing a healthy lifestyle while providing a unique food experience.

At the event, Heritage Group presents a wide array of internationally renowned brands. These include premium nuts and dried fruits for cooking and baking from the Heritage brand, California almonds and almond milk from the Blue Diamond brand, and pistachio snacks, mixed nuts, and pistachio milk from Sunkist. The Nut Walker brand offers a range of premium nuts and snacks, while Nature's Sensation features granola, dried fruits, and natural juices. Additionally, the WonderPuff brand provides popcorn with premium nuts, Francoise Gourmet offers a selection of gourmet cookies, and LeRoot presents ready to eat healthy and clean food.

"We are committed to being a leader in delivering excellent value experiences with healthy food for the happy life of consumers. We research and develop products to create innovative, diverse, and nutritionally rich food using modern production technology certified to international standards. This ensures we meet the needs of every consumer group and lifestyle. For instance, today we introduced almond milk to make plant-based soft serve ice cream, multiplying opportunities to the alternative milk market. This demonstrates to entrepreneurs that various products within the Heritage Group can be developed into a variety of delicious, healthy, and interesting products. This approach expands the target audience and continues to create business opportunities in the healthy food and beverage sector," said Khun Vasatorn Phonphaisan, an executive at Heritage Group.

This year, we received Thailand's Most Admired Brand award, organized by BrandAge magazine based on a survey of Thai consumers about their favorite and most impressive brands. Blue Diamond Almond Breeze(R) has received this award for two consecutive years: in 2023 for the RNGS milk category and in 2024 for the almond milk category. This recognition is a testament to our commitment to offering quality almond milk made from California-imported almonds that are both delicious and healthy. This drives us to continuously develop our products to provide the best experience for Thai consumers.

At the event, several highlighted products were showcased, including Almond Breeze(R) Drinking Yogurt, a standout product launched in Q4 of 2023. This plant-based, ready-to-drink yogurt made from almond milk is the first of its kind in Thailand. It retains the benefits of almond milk, being high in vitamin E and calcium, and is blended with real fruit juice for added vitamins and freshness. Available in two flavors, tropical fruit and mixed berry, this product expands options for consumers who look for plant-based yogurt option to suit their diet preference.

Blue Diamond Almond Breeze(R), the number one selling almond milk drink in the United States, is available in seven flavors: Unsweetened, Original, Vanilla, Chocolate, Matcha, Latte, and Barista Blend. The packaging has been completely redesigned to appeal to health-conscious individuals of the new generation. Thanaerng-Kanyawee Songmuang has been introduced as the first brand ambassador in Thailand, representing the image of a new generation that prioritizes self-care and health.

WonderPuff has launched two new flavors: popcorn mixed with dried mango and popcorn mixed with dried cranberries. WonderPuff is unique for combining gourmet popcorn with various premium nuts, such as macadamias, almonds, and cashews. This year, we've added dried fruits such as dried mango and cranberries to create a new texture and flavor experience, which has received a positive response.

Heritage Group is internationally recognized and certified by HACCP, GHPs, BRCGS, and ISO 22000 for its food safety management system. The facilities are Halal and Kosher approved, ensuring all products meet national standards and regulations.

Heritage Group manufactures for consumers worldwide by providing access to quality, safe, and healthy food. Our production process prioritizes consumer health. This year's THAIFEX received a positive response from both business professionals and the general public. Follow Heritage Group's activities and news on Facebook at www.facebook.com/Heritagegroupth, Instagram at www.instagram.com/heritagegroupth, and on their website at www.heritagethailand.com.

เว็บไซต์นี้มีการใช้งานคุกกี้ ศึกษารายละเอียดเพิ่มเติมได้ที่ นโยบายความเป็นส่วนตัว และ ข้อตกลงการใช้บริการ รับทราบ