Business France is back in Bangkok from 12 to 15 June 2024 for the must-attend event showcasing equipment for the agri-food industry: Propak Asia 2024, in Thailand. This benchmark event for the South Asian market brings together all the key players in the food, cosmetics and pharmaceutical processing and packaging industries. The French Pavilion, represented under the Choose France banner, will host a delegation of 12 French companies.
Propak Asia is opening its doors for the 31st edition, offering companies in the agri-food equipment sector the opportunity to showcase their expertise and innovations. At the show, the various sub-sectors will be represented in 8 zones: Coding, Coldchain, Drink, Lab & Test, Logistics, Marking & Labelling, Packaging, Pharma, Print, Processing, Warehousings & Factory.
INNOVATIONS TO DISCOVER AT THE FRANCE PAVILLON
French companies will be in the spotlight at Propak Asia, showcasing their expertise and forging new ties in this market full of opportunities. Visitors, buyers and the international press will be able to discover new innovations such as automatic machines for food production, optical sorting machines, filling machines and machines for processing animal products. The technologies presented address the major challenges facing the food industry: carbon footprint, energy consumption, hygiene and food safety.
Over the 4 days of the show, come and meet the French exhibitors at the France Pavilion in Hall 103, stand BF AU47. This 2024 edition will be held in collaboration with Air France, our partner for this event.
OPPORTUNITIES ON THE ASIAN MARKET
The food processing and packaging market is a key growth sector in the ASEAN region. Countries such as Laos, Myanmar, China, Indonesia and Thailand are particularly open to imports and receptive to new ranges of food products.
The region's demand is mainly for green, resource-efficient technologies, with a view to sustainably enhancing local food production. Current trends place the emphasis on eco-responsibility, innovation and the consolidation of industrial processes. There is also a growing need for automation solutions and technological advances. These are the needs of our time, and the French delegation is ideally placed to meet them.
As a major player in the agri-food sector, France already has a solid foothold in these promising Asian markets. As a result, French companies have great potential to meet the region's specific needs and seize the many opportunities available. Business France is ready to support them in their development in this strategic economic zone.