The Coca-Cola system in Thailand, comprising ThaiNamthip Corporation Limited, HaadThip plc, and Coca-Cola (Thailand) Ltd., proudly introduces the brand's first #BornSocialClubParty, an exclusive secret party under the "Born Social" concept. This event celebrates the launch of the new "Schweppes" Mandarin Yuzu Soda Zero Sugar, featuring brand ambassadors Ananda Everingham and Jamy James (Teeradon Supapunpinyo). These ambassadors showcased their mixology skills, creating special drinks using the new "Schweppes" flavor. The beverage offers a unique blend of two citrus flavors, Mandarin and Yuzu, delivering a distinctively tangy taste perfect for the younger generation who enjoy socializing and partying with friends.
Richa Singh, Senior Marketing Director of Coca-Cola for Thailand, Myanmar, and Laos, spoke about the launch, stating, "As the leader in Thailand's non-alcoholic beverages market, Coca-Cola recognizes the importance of constant innovation. We continually develop new products to meet consumer demands, especially among the younger generation. Today, Coca-Cola is proud to introduce the new 'Schweppes' Mandarin Yuzu Soda Zero Sugar. It is a beverage that combines the tangy, fizzy taste of Mandarin and Yuzu, and we are confident that it will become a new favorite. It perfectly matches the socializing lifestyle of the younger generation, providing diverse drinking options, whether as a ready-to-drink product, mixed with other ingredients at social
The #BornSocialClubParty's exclusive event marks the debut of "Schweppes" secret party, bringing together consumers who love meeting and enjoying life throughout 2024. The event featured exciting activities, perfect for party enthusiasts. Attendees enjoying a close-up demonstration of crafting special drinks using the "Schweppes" Mandarin Yuzu Soda Zero Sugar by brand ambassadors Ananda and Jamy James. They also had the opportunity to play an interactive mini quiz to find personalized drinks created by Ronnaporn Kanivichaporn, one of the world-class mixologists. The special drink menus were specially made from "Schweppes" Manao Soda Zero Sugar, "Schweppes" Blueberry Lemon Soda Zero Sugar, and "Schweppes" Mandarin Yuzu Soda Zero Sugar. Everyone could experience the iconic taste of the beverage that was tailored to their personality. Furthermore, consumers got a chance to participate in a Mixology Masterclass, creating unique drink recipes with "Schweppes" led by renowned mixologists. Throughout the event, top DJs kept the energy high with fantastic beats, creating a perfect blend of tangy, fizzy drinks and endless socializing, reinforcing the concept of "Born Social".
This year, "Schweppes" is hosting several grand #BornSocialClubParty secret parties, allowing consumers to meet and enjoy throughout the year. Elevating refreshment at every gathering, "Schweppes" offers fruit soda drinks, including the new flavor that blends Mandarin and Yuzu for an unexpectedly perfect sweet and tangy taste. The "Schweppes" Mandarin Yuzu Soda Zero Sugar is available in 330 ml cans at convenience stores, supermarkets, leading department stores nationwide, and various e-commerce platforms.
Do not miss out! Follow the latest news on the new "Schweppes" flavor and the upcoming #BornSocialClubParty events this year at https://www.facebook.com/SchweppesTH/
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners - ThaiNamthip Corporation Limited, responsible for 63 provinces around Thailand and HaadThip Public Company Ltd. serving 14 southern provinces.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the Coca-Cola system's portfolio of beverages in Thailand includes Coca-Cola Zero Sugar, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Namthip, BonAqua and OOHA.