Reflecting on Milestones and Reaffirming Position as Leader in Holistic Wellness
Virgin Active Thailand proudly celebrates its 10th anniversary, marking a decade of revolutionising the fitness and wellness landscape in Thailand. As part of the global Virgin Group, founded by Sir Richard Branson, Virgin Active has grown from its first club opening in the UK in 1999 to becoming the leading international health club operator. With over 1.4 million members across 238 clubs in eight countries, Virgin Active continues to set the standard in the fitness and wellness industry.
Virgin Active's journey in Thailand began a decade ago, and since then, the brand has achieved significant milestones with 8 clubs across the country. Equipped with premium wellness experiences, the club delivers close to 60,000 exercise classes annually, reflecting its commitment to champion holistic wellness. Julien Bera, Country Director for Southeast Asia at Virgin Active, shared his thoughts on this landmark occasion, stating, "We are thrilled to celebrate our 10th anniversary in Thailand. Our success here is a testament to our dedicated team and the unwavering support of our members. We are excited to continue our journey and expand our footprint and champion holistic wellness in this vibrant market."
To commemorate this milestone, Virgin Active hosted a special event at Virgin Active EmQuartier, in the heart of Bangkok, attended by Julien Bera, along with renowned model and actress Pancake-Khemanit Jamikorn, as well as business partners and media friends. The celebration underscored the brand's evolution and its commitment to holistic wellness in Thailand.
Virgin Active - a Holistic Social Wellness Brand
Virgin Active is not just a place to exercise; it is a holistic social wellness destination. As the world's leading premium wellness brand, Virgin Active continually evolves to meet the diverse needs of its members. The brand's holistic approach integrates cutting-edge specialist expertise with a strong focus on recovery, relaxation, and community building.
"Virgin Active is dedicated to creating a holistic wellness experience for our members," added Bera. "We offer a variety of premium specialist exercise classes and state-of-the-art equipment designed to enhance both body and mind. Our focus in delivering a superior member experience that includes innovative fitness and wellness offerings with no additional charge on top of our membership fees have resulted in steady growth, solidifying our position as a market leader of premium holistic wellness in Thailand."
Competitive Fitness Landscape in Thailand
The fitness landscape in Thailand has seen rapid growth and increased competition over the past decade. According to recent statistics, the fitness industry in Thailand is valued at approximately THB 10 billion, with an annual growth rate of 8-10%. 1 This growth is driven by a rising awareness of health and wellness, increasing disposable income, and a growing middle class.
Despite the competitive environment, Virgin Active has distinguished itself through its premium offerings and exceptional member experience. "Thailand's fitness market is vibrant and competitive, with numerous local and international players vying for market share. However, our commitment to quality, innovation, and holistic wellness has allowed us to stand out and grow consistently," said Bera.
Join the Celebration with a Special Promotion
In celebration of the 10th anniversary, Virgin Active Thailand invites everyone to experience its world-class facilities with a special 5-day trial offer. From 1 July to 20 July 2024, first-time guests can enjoy complimentary access to any Virgin Active club in Thailand, experiencing the premium services and community spirit that set Virgin Active apart.
For more information about Virgin Active Thailand, please visit www.virginactive.co.th, Facebook @VirginActiveThailand, Instagram @VirginActiveThailand, TikTok @VirginActiveTH and LINE @virginactiveth.
1 https://www.kasikornbank.com/th/business/sme/KSMEKnowledge/article/KSMEAnalysis/Documents/Fitness_BT2020.pdf