Bangkok Bank improves customers experiences with 'Widget', a shortcut for scan to pay that enhances mobile banking and supports a convenient and safe digital financial lifestyle, reinforcing the Bank's status as a "trusted partner" for its 80th anniversary of quality service in every financial transaction
Bangkok Bank has launched 'Widget', a scan to pay shortcut that works in a blink of an eye, to meet today's customer needs. Customers just need to tap and scan to make a payment. It takes no more than three seconds and has the same security standards as when paying via the app. With the popular scan to pay function being used nearly 68 million transactions every month, the Bank has continuously developed its products and services to deliver the best experience to customers, reinforcing the Bank's status as a "trusted partner" providing quality service in every financial transaction for 80 years.
Bangkok Bank Executive Vice President Suyanee Puripanyawanich said Bangkok Bank has continued to develop functions on 'Bangkok Bank Mobile Banking' to leverage financial transactions in the digital era to match modern lifestyles. With a deep understanding of customer behavior, the Bank has introduced 'Widget', a new feature in which a scan to pay icon can be used for more convenience in paying for products and services without needing to open the application. Customers can be confident about high security standards which are equivalent to using the 'Bangkok Bank Mobile Banking' app as usual. The transaction must be confirmed with a Mobile PIN or fingerprint in order to complete the payment. Bangkok Bank customers can set their mobile phone for scan-to-pay in 'Widget' on IOS and Android.
The development of this feature initially came from analyzing and understanding users' behavior. It was found that scan-to-pay via QR Code is a popular transaction. There were nearly 68 million transactions in May 2024, an increase of 62% compared to the same period last year, and the growth trend is continuing. Although Bangkok Bank has developed and improved the transaction process in the app to make it easier, it still takes about 10-15 seconds from opening the app, loading data and pressing the scan button. Therefore, the 'Widget' feature was developed to have a QR Code scanning button outside, which reduces the process to no more than 3 seconds, a development which is based on a true understanding in users' behavior.
"Bangkok Bank, as a 'trusted partner', is approaching its 80th year with a commitment to meet every aspect of customers' needs. The Bank places great significance on service quality and security management and continually surveys customer needs to develop and improve every product and service. Most importantly, the Bank wants to be a part of the customer's lifestyle at every life stage, which means the Bank needs to make transactions convenient, less complicated and faster while retaining the highest security standards that enables them to be confident in all their transactions - the heart of financial services that Bangkok Bank has always given importance to," said Miss Suyanee.
Bangkok Bank customers can start using the 'Widget' feature from July 11, 2024 onwards. For Android, customers can install and use 'Widget' on their Home Screen. For IOS, customers can use it on the Home Screen, Lock Screen and Today View. Interested customers and the public can get more information at Bualuang Phone 1333 or call 0 2645 5555 or visit www.bangkokbank.com/Widget-EN