"Krungsri Auto" proudly presents its first-ever "Krungsri Auto Ultimate Test Drive & Ride" event for two and four-wheeled vehicles, reinforcing its position as the no. 1 choice for automobile users in Thailand
The 'Krungsri Auto Ultimate Test Drive & Ride' event has concluded, marking the first-ever test drive in Thailand organized by 'Krungsri Auto', a leader in automotive finance under Bank of Ayudhya PCL. The event parades more than 36 brands and 95 models of cars, motorcycles, and big bikes, both combustion engine and EV, allowing current customers and interested buyers to experience real driving before making a purchase. Held at Impact Lakeside 3 in Muang Thong Thani on July 13, 2024, this event highlighted Krungsri Auto's success in collaborating with OEMs in both cars and motorcycles, reinforcing its position as the no. 1 choice for automobile users.
This activity is part of a B2C2B marketing strategy aimed at providing the best experiences for customers and automobile users, while also creating business opportunities for automotive partners to expand their customer base and increase sales. Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL., expressed, "We are truly excited about the 'Krungsri Auto Ultimate Test Drive & Ride' event, the first of its kind in Thailand. Our goal was to address the insights and pain points of customers wanting to test multiple vehicles in one place by making it more convenient and enhancing their confidence in purchasing decisions. The event featured more than 35 automotive and EV partners, together with financial advisors from Krungsri Auto, showcasing automotive finance products including 'Krungsri New Car', 'Krungsri Motorcycle', and 'Krungsri Big Bike'. We believe that this initiative will strengthen collaborations with our OEMs, promoting mutual value exchange, and improving the lives of automobile users."
More than 400 participants had the opportunity to test drive various cars, motorcycles, and big bikes, both combustion engine and EV, with each person allowed to drive up to three cars that suited their profiles. The event ran from 9.00 - 17.00 hours spanning in an area of 26,600 square meters, totaling 480 test drives - 240 for cars and 240 for motorcycles. Participating car brands included Toyota, Honda, Mercedes-Benz, BMW, Nissan, MG, and BYD, while motorcycle brands featured Honda, Yamaha, Suzuki, Kawasaki, Ducati, and Vespa. Several new market releases were showcased, such as the Isuzu MU-X RS 4x4, NETA X EV, Wuling Binguo, and Zontes 350D motorcycle, providing an impressive and unique experience for attendees. This collaboration also enhanced opportunities for automotive partners to reach new customer segments and expand their target audience.
Additionally, Krungsri Auto provided financial advisors to offer loan services and customer-based lending at the event, assessing their capability to pay using comprehensive information under Krungsri Auto's Responsible Lending practice.
"From the success of this event, we hope it will help stimulate activity and support the automotive industry in Thailand. Krungsri Auto is ready to collaborate with partners throughout the ecosystem to ensure a sustainable responsible lending growth," Mr. Congsin concluded.