FWD Insurance is redefining brand engagement with its latest campaign, "Share Your Passion, Swap It by FWD Insurance and Pankan." This initiative offers a platform for people to exchange cherished items, creating new experiences for one another. The campaign encourages everyone to embrace new experiences and live life to the fullest, with creative communications spreading across multiple formats to raise awareness on every platform.
Ms. Pavarisa Chumvigrant, Chief Marketing Officer of FWD Life Insurance Public Company Limited (FWD Insurance), stated, "FWD Insurance is committed to communicating our brand in a way that resonates with people's everyday lifestyles. We aim to go beyond traditional advertising by creating memorable and unique brand experiences. Data from YouGov reveals that Thai people's interests are diverse and not region-specific. Online communication, whether through group interests or social media, often brings together people with similar passions. This insight led us to launch the "Share Your Passion, Swap It by FWD Insurance and Pankan" campaign. Our goal is to encourage Thais to step outside their comfort zones and try something new that aligns with their interests. By partnering with Pankan, an initiative by the Yuvabadhana Foundation known for its credibility and social engagement, we aim to promote positive societal change. We have created a space for people to exchange items they no longer use, turning them into new experiences for others. This initiative will take place on the Facebook page "Share Your Passion, Swap It,' encouraging everyone to live life to the fullest together."
Inspiring engagement: share your passion, swap it through creative works across all platforms
The "Share Your Passion, Swap It by FWD Insurance and Pankan" campaign builds on the top interests of Thai people, creating various creative works to inform and engage the public. These works encourage people to exchange items online through a dedicated activity space. The campaign utilizes different media formats, including AI-powered key visuals, to illustrate the concept of item swapping. These visuals will be displayed throughout Bangkok and major cities across Thailand, supported by out-of-home media in various provinces. The campaign also features thematic videos and motion bumper ads on Facebook, YouTube, and TikTok, emphasizing the message to embrace new experiences through item exchange.
"Our goal with this campaign is to inspire everyone to live life in new and fulfilling ways. We want people to take action and embrace new experiences by exchanging their cherished items. Anyone is welcome to participate in this brand campaign and join the activities on the Facebook page "Share Your Passion, Swap It" starting today. Follow the campaign's progress on all offline and online platforms, as well as on FWD Insurance's social media," Ms. Pavarisa concluded.