Central Udon partners with MUJI to open a new Duplex Model branch, the first of its kind outside Bangkok, to cater to tourists from neighboring countries and high-spending locals

Economy News Tuesday July 23, 2024 14:25 —PRESS RELEASE LOCAL

Central Udon partners with MUJI to open a new Duplex Model branch, the first of its kind outside Bangkok, to cater to tourists from neighboring countries and high-spending locals

Central Udon completes its Lifestyle Destination concept with the latest addition of MUJI, a world-renowned Japanese lifestyle brand with over 1,000 stores worldwide. MUJI continues its expansion in Thailand by venturing into the Northeast region, marking its presence in Udon Thani province and establishing its 37th store in the country. The unique feature of MUJI Central Udon is its spacious two-story design (Duplex Floor Format), the first of its kind outside Bangkok, with a total retail space of over 1,600 square meters. The store offers a comprehensive range of high-quality MUJI products at affordable prices, covering all categories, including clothing, homeware, and everyday essentials, with over 5,000 items. Additionally, the store features a "MUJI Market" zone, providing a platform for local entrepreneurs to sell their products within the MUJI store free of charge. MUJI Central Udon officially opened on Friday, July 19, 2024.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Central Pattana recognizes the potential of Udon Thani province as a commercial, investment, and tourism hub for the upper Northeast region. The province is also a transportation and logistics center with an international airport, a road transportation system, and a railway system that will be upgraded to a high-speed railway in the future, facilitating trade, investment, and tourism to Mekong subregion countries. Udon Thani has experienced remarkable and continuous economic growth, with a large number of residential and hotel projects under development. Both Thai and foreign investors are keeping a close eye on the province. The opening of MUJI Central Udon will further enhance the shopping experience at Central Udon, catering to the spending habits of local residents and high-spending tourists from neighboring countries such as the Lao People's Democratic Republic, who frequently visit Udon Thani for shopping on weekends. The store will also meet the needs of the rapidly growing local population."

A key highlight of MUJI Central Udon is its spacious two-story design, allowing customers to browse and shop with ease due to the clear categorization of products. The first floor features a wide range of clothing, bags, shoes, and accessories for men, women, and children. The clothing collection is known for its basic styles that can be worn for any occasion. MUJI's meticulous attention to fabric selection and craftsmanship ensures that wearers feel comfortable and at ease. Additionally, the store offers a carefully curated collection designed specifically for Thailand's climate, utilizing natural fibers with excellent breathability, resulting in cool and lightweight fabrics. Furthermore, there is a variety of casual wear and sportswear with innovative UV Protection and Quick Dry features to cater to health-conscious individuals, all at affordable prices. Customers can also find a wide selection of sleepwear and intimate apparel. Various accessories, including bags, hats,

Upon ascending to the second floor, customers will discover a thoughtfully curated zone dedicated to homeware, appliances, and home decor furniture. This section is fully equipped with essential items for bedrooms, bathrooms, kitchens, and living rooms. The product selection includes: Linen bedding sets: Featuring bed sheets, dust mite-resistant pillows, down duvets, microfiber blankets, and multipurpose soft pillows. Cooling Series: A highlight of the bedding collection, the Cooling Series offers a cool and soft touch for a comfortable night's sleep. Home organization solutions: A range of functional organizers to cater to various household needs. Prices for items in this section start from just a few hundred baht.

In addition to the homeware section, MUJI Central Udon also offers: Stationery and office supplies: A variety of pens, notebooks, glasses wipes, and pencil cases at affordable prices. MUJI to GO: A collection of travel essentials, including travel pouches, water bottles, and portable utensils. Health & Beauty zone: A wide range of products for health and beauty, including skincare, body care, hair care, makeup, cosmetics, and aromatherapy fragrances. These products are known for their natural ingredients and lack of chemicals. MUJI snacks and ready-to-eat meals: A selection of popular MUJI snacks, including cookies, chocolates, and rice cakes, starting at just 29 baht.

In line with its commitment to supporting local communities, MUJI Central Udon has established a "MUJI Market" (Community Market) zone within the store. This dedicated space provides local entrepreneurs with an opportunity to showcase and sell their products free of charge. The selection of vendors adheres to MUJI's Global Philosophy, which emphasizes simplicity and sustainability in lifestyle choices. The initiative aims to foster collaboration and support local communities, ultimately contributing to job creation, livelihood opportunities, and genuine income generation for community residents.

Join the MUJI Central Udon Grand Opening Celebration with exciting activities and a chance to win amazing MUJI gifts! Highlights: MUJI Lucky Draw: Participate for a chance to win prizes like a MUJI travel bag, Beads Sofa, oven, and cash vouchers. To enter, simply purchase MUJI products worth 1,500 baht each (maximum 3 entries per receipt). New Customer Offer: Add MUJI Thailand on LINE and receive an instant E-Cash Coupon worth 100 baht, redeemable at MUJI Central Udon. (*Terms and conditions apply.)

Embark on a journey of holistic lifestyle experiences at MUJI Central Udon, now open on floors 2 and 3.

For more details, please click https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities

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