Nippon Paint, Asia's No.1 paint manufacturer and distributor and the fourth largest globally, is committed to developing innovative building paints based on true consumer needs. Recognizing the importance of social and environmental responsibility, the company is dedicated to enhancing the quality of life and making communities more livable.
As part of the Bangkok Metropolitan Administration (BMA)'s cityscape improvement project under the volunteer activity "We Do Good with Our Hearts," Nippon Paint is renovating over 300 dilapidated bridges throughout Bangkok. These include vehicle overpasses, pedestrian bridges, canal bridges, and walkway railings. This initiative not only beautifies and organizes the urban landscape, making it safer and more pleasant for everyone, but it also aligns with the brand's core values.
Nippon Paint is contributing its highest quality, most durable paint products, worth a total of 10 million baht, to the BMA. This CSR activity is held in honor of His Majesty the King's 72nd birthday on 28th July 2024. This cooperation aims to build widespread change by improving the city's aesthetics and safety through the unique qualities of the paints, enhancing the quality of life and well-being of residents, fostering a healthy and happy community, and promoting sustainable growth together. These values are among Nippon Paint's key missions.
Mr. Wee Siew Kim, Group Chief Executive Officer, NIPSEA GROUP, stated, "Participating in the 'We Do Good with Our Hearts' volunteer activity is a great honor for Nippon Paint. We are proud to contribute to the beautification and safety of urban landscapes for commuters. Our primary mission is to support society and communities, which we have done across various countries where we operate. This collaboration with the BMA aims to create broad-scale empowerment, benefiting society and communities by enhancing the quality of life. Nippon Paint is committed to supporting and promoting physical and mental well-being, fostering a joyful atmosphere for everyone."
Mr. Watchara Siriritthichai, General Manager of Nippon Paint Decorative Coatings (Thailand) Co., Ltd., said, "Nippon Paint is delighted and proud to be part of this volunteer activity. We recognize the importance of the 'We Do Good with Our Hearts' initiative and its safety benefits for users of over 300 bridges. We believe that paint is a key element in making cityscapes beautiful and livable. We are pleased to give back to society by providing high-quality and innovative paints, including Nippon Paint Weatherbond, the exterior paint, which offers beauty and durability in all weather conditions, and Nippon Paint Bodelac, the enamel paint, which adheres excellently and resists weather, rust, mold, and fungi. The total value of the contribution is 10 million baht for the renovation of all bridges, ensuring they are beautiful, safe, and long-lasting.
Additionally, Nippon Paint plans to support various other social activities, such as improving the landscapes of other locations, assisting nearby communities, and even contributing to education. We have several projects lined up with the BMA aimed at improving the city's aesthetics to make Bangkok a more livable city for everyone.
expressed his gratitude for this collaboration, stating, "The BMA is deeply thankful to Nippon Paint for recognizing the importance of and supporting the cityscape improvement project by donating paint for over 300 bridges. This initiative will enhance the city's appearance, making it orderly, beautiful, livable, and safe, benefiting the daily commuters who use these bridges. This cooperation with Nippon Paint is just one step towards improving the quality of life for Bangkok residents. The BMA will continue to expand its efforts to improve public facilities, making Bangkok a more livable city for everyone."