TrueMoney, Southeast Asia's leading e-payment and financial service provider, has announced a partnership with Grab, a leading superapp in Southeast Asia, aimed at bolstering their businesses in Thailand. The partnership covers three key areas: seamlessly integrating their digital payment systems, offering joint exclusive benefits to their users, and exploring potential collaborations to expand their user bases. This collaboration kicks off with a joint campaign titled "Tag-Team Treat", featuring Gemini and Fourth, two heartthrobs, as presenters to target the young generation. The campaign offers Grab users up to a 50% discount when paying through TrueMoney.
Ms. Monsinee Nakapanant, Co-president of Ascend Money, commented, "The partnership with Grab Thailand underscores TrueMoney's commitment to delivering exceptional service to its users and meeting the increasing demand for digital products and services among Thai consumers. This aligns with TrueMoney's brand mission of enabling more life possibilities through financial innovation. Our collaboration with Grab will focus on three key areas: the integration of payment systems, allowing Grab users to conveniently and seamlessly make payments through the TrueMoney app from July onwards; joint marketing initiatives that address the digital lifestyle and enhance the service experience for both TrueMoney and Grab users; and exploring further collaboration for future business opportunities."
Mr. Worachat Luxkanalode, Country Head of Grab Thailand, added that, "This partnership with TrueMoney marks another milestone for Grab Thailand in enhancing our platform to meet the needs of our users while driving sustainable business growth. Particularly, the digital payment integration with TrueMoney provides Grab users with more options for a seamless payment experience, adding convenience and ensuring peace of mind with TrueMoney's 3X Protection Technology, a three-layer fraud protection system. Furthermore, with TrueMoney's extensive user base of over 30 million users nationwide, spanning various demographics, especially the majority of Gen Y, this partnership presents a significant business opportunity, facilitating the mutual expansion of user bases between both brands. In addition to the joint campaign launched by mid-2024, we have also planned additional exciting and engaging campaigns to provide substantial benefits to both TrueMoney and Grab users in the future."
To celebrate the partnership, TrueMoney and Grab are launching the "Tag-Team Treat" campaign. The campaign features the popular BL heartthrob duo "Gemini-Fourth" as presenters to highlight the joint benefits from both brands.
- For new users, apply the code NEWTMN to receive a 50% discount when ordering food from GrabFood or taking a ride with Grab's on-demand transportation service for the first time, and make the payment through TrueMoney.
- Existing users can enjoy a 30% discount on GrabFood and Grab transportation services by applying the code GRABTMN and making payment via TrueMoney. This offer is valid until September 17, 2024.
- TrueMoney and Grab are also planning an exciting surprise activity where lucky winners will have the chance to join an exclusive meet & greet with "Gemini-Fourth." Stay tuned for more details on this event!
More details about the campaign, please visit the website https://www.truemoney.com/grab