Agriculture is closer to us than we may think as it is an integral part to our food sources and daily lives. Promoting food security is therefore a key focus for leading companies in the agricultural sector, including Chia Tai Company Limited, Thailand's leading innovative agricultural company. As a matter of fact, Chia Tai is a name familiar to Thai people for over a century, committed to operating agricultural business while enhancing better quality of life on a sustainable basis. At present, under the strong leadership of Mr. Taweesuk Mekthawatchaikul, Chief Commercial Officer, Chia Tai has embraced a new role as a Solutions Provider. In essence, Mr. Taweesuk is spearheading efforts to collaborate with various business units within the company in a bid to create solutions that address a myriad of agricultural challenges and simultaneously enhance farmers' quality of life. Additionally, Chia Tai is dedicated to developing the Thai agricultural industry towards sustainable and smart agriculture. This commitment obviously represents another significant goal for Chia Tai in this new century.
With this vision in mind, Mr. Taweesuk has significantly built on Chia Tai's leadership in agricultural innovation by leveraging the expertise and resources of the company's five business units to create agricultural solutions tailored to the current Thai agricultural landscape. The five business units are: 1) Seed Business: This is Chia Tai's first venture, selling OP seeds and F1-Hybrid seeds bred through extensive research and development to meet market needs, with key traits such as disease and weather resistance; 2) Rabbit Brand Fertilizer Business: Chia Tai's fertilizers have been widely trusted by farmers for generations, offering over 20 different fertilizer formulas suitable for rice fields, field crops, and horticultural crops; 3) Plant Protection Business: Chia Tai aims to provide products for plant protection and nourishment with strong focus on safety for farmers, consumers, and the environment; 4) Chia Tai FarmInno (Thailand): This is Chia Tai's new business with the ambitious goal of transforming Thai agriculture using state-of-the-art agricultural technology which is undoubtedly a crucial piece of the puzzle, combining the expertise of all business units to successfully drive the creation of Chia Tai solutions; and 5) Chia Tai Farm: As the company's downstream business, this venture is designed with an aim to add value to agricultural produce and present further market opportunities to fellow Thai farmers.
"Chia Tai and Thai agriculture have grown together side by side for over a century. We do recognize the challenges, fully understand the situation, and one of our missions is to successfully elevate Thai agriculture to the next level. To this end, Chia Tai is completely equipped with the knowledge and a comprehensive range of agricultural products and services spanning upstream, midstream, and downstream. We therefore leverage unique expertise from virtually all our business units to analyze, research, and rigorously test several potential measures until we ultimately achieve effective agricultural solutions. These solutions are key to overcoming various agricultural challenges and proactively transforming Thai agriculture from traditional practices to smart agriculture. Our goal is to enable farmers to cultivate with high quality and sustainability, generate stable income, and most importantly, ensure food security for each and every household," said Mr. Taweesuk.
Unveiling Chia Tai's strategies to address agricultural issues and elevate Thai agriculture with Chia Tai's unique solutions.
- Monitor and analyze the current situation of Thai agriculture.
We are all confronting challenges that impact the sustainability of our agricultural sector and food security in the long run. These challenges include climate change, unseasonal rains and rising temperatures, all of which unfortunately affect cultivation efficiency and water resource management. Furthermore, labor shortage in the agricultural sector presents another key challenge as Thailand is gradually becoming an aging society, with the average age of Thai farmers being 62 years (Referring to data from TTB Analytics), which adversely affects the production capacity and quality. Therefore, this current situation of Thai agriculture is the driving force behind our mission to develop possible solutions that enable the industry to overcome these challenges.
- Combine the expertise to further develop and create agricultural products, services, and solutions for farmers.
"Chia Tai Solutions" involve the application of agricultural knowledge and techniques derived from research and experimentation conducted by Chia Tai experts, integrated with various agricultural technologies such as agricultural drones. A prominent example is the Rice Field Solution, a comprehensive formula for nourishing rice fields utilizing the appropriate combination and proportion of Rabbit brand fertilizers and Chia Tai plant protection products for each stage of rice growth. This solution's efficiency is further enhanced through the utilization of agricultural drones from Chia Tai FarmInno (Thailand), which increases accuracy, minimizes labor, saves time, and ensures that farmers grow rice safely and with maximum efficiency.
Chia Tai disseminates this knowledge to farmers through various promotional activities and training programs, enabling them to cultivate rice that yields satisfactory and high-quality produce and create stable income.
- Foster robust business partnerships to strengthen performance and create more opportunities.
To enhance the efficiency of agricultural solutions, Chia Tai seeks to collaborate with other like-minded business partners across various sectors, both domestically and internationally, including government agencies, private companies, and educational institutions. In fact, these firm partnerships facilitate the exchange of knowledge on subjects such as rice cultivation and soil management, as well as involving collaborative efforts on projects like agricultural innovation research and development. To further maximize efficiency, Chia Tai also integrates advanced agricultural technologies like agricultural drones, including piloted drones and fully autonomous agricultural drones. These agricultural drones significantly increase the precision of sowing and spraying, lessen labor time, and aid in monitoring crops and plant diseases. More notably, they help lower the costs of production and labor, effectively addressing the challenges associated with labor shortages in agricultural sector, as well as the aging society issue. Looking ahead, Chia Tai will continue to actively incorporate cutting-edge agricultural technologies as these leading-edge innovations will not only enhance productivity, but also attract and engage the younger generations in the agricultural sector, thereby helping to address labor shortages and other related barriers.
- Ensure safe agriculture for sustainability.
Chia Tai Solutions are thoughtfully designed to not only solve agricultural challenges, but also promote safe practices for farmers, the environment, and consumers. Chia Tai offers guidance on the proper usage of products, including recommended quantities and optimal harvesting times. This is to ensure food safety, support food security, and eventually foster agricultural sustainability.
As a Solutions Provider focusing on providing success formulas in agriculture, Chia Tai, under the strong leadership of Mr. Taweesuk Mekthawatchaikul, is committed to advancing the Thai agricultural industry towards smart agriculture. This commitment not only aligns with the current business direction, but also supports our core purpose of enhancing people's quality of life on a sustainable basis by fostering agricultural innovations through quality products, services, and solutions.