Market for Alternative Investment (mai) will list Nice Call pcl, a direct marketing company through telemarketing channels," on July 31, 2024 under the symbol "NCP". The company has a market capitalization at its initial public offering (IPO) of THB 360 million (approx. USD 9.97 million).
mai President Prapan Charoenprawatt said NCP will start trading on mai in the Services Industry group on July 31, 2024.
NCP distributes products and provides direct marketing services through telemarketing channels, specializing in health supplements, beauty products, and cosmeceuticals. The company partners with 42 vendors, selling 57 brands comprising 203 items, through NCP's channels. Additionally, NCP has developed its own brand, "BN", with 21 products already available on the market. In 2023, the company expanded into upselling services and dedicated telesale outsourcing, providing specialized telephone sales teams for specific product owners. NCP has a database of over 5 million target customer contacts and employs 219 full-time and inmate telemarketers under the project of "Returning Good People to Society" through collaboration with various prisons. In the first quarter of 2024, partner product distribution contributed 66 percent to the company's total revenue, own-brand products generated 31 percent, and services made up 3 percent.
NCP has a post-IPO paid-up capital of THB 90 million, consisting of 130 million existing ordinary shares and 50 million newly issued shares, with a par value of THB 0.50 per share. Of the total IPO shares, the company allocated 46.25 million newly issued shares to persons at the underwriters' discretion, 2.75 million shares to its patrons, and 1 million shares to the company's directors, executives, and employees on July 19 and 23-24, 2024. The IPO shares were priced at THB 2.00 per share, raising THB 100 million in fresh capital. The IPO price was equivalent to the price-to-earnings (P/E) ratio of 28.14 times. The earnings per share is equal to THB 0.07 which was calculated from the company's net profit over the past 12 months (from April 1, 2023, to March 31, 2024) divided by fully diluted shares. Capital One Partners Co., Ltd. is the financial advisor, and Globlex Securities Co., Ltd. and Beyond Securities pcl are the lead underwriters.
NCP Chief Executive Officer Sarun Vejsupaporn said that the company's decade-long experience in direct marketing and its proprietary CRM system have provided deep consumer insights for telemarketing and an in-depth customer database for jointly setting sales strategies with partners. The IPO proceeds will fund a new office building, expand the inmate telemarketers, upgrade software and network systems to support the rising numbers of employees, and serve as working capital.
NCP's major shareholders after IPO are Sarun Vejsupaporn (50.56 percent), Noppol Chukin (18.05 percent), and Anek Eungthrakool (3.61 percent). The company's dividend policy is to pay shareholders not less than 40 percent of net profit from its financial statements after taxes and legal reserves.
For more information on NCP, please see the company's prospectus at the Securities and Exchange Commission's website at www.sec.or.th, and general information on www.nicecall.co.th and www.set.or.th.