Television Centre is delighted to announce the global launch of The Ariel, Phase 2 of the landmark redevelopment of the former BBC headquarters in White City, West London on 19 August 2024. This new 23-storey tower, by developer Mitsui Fudosan UK, featuring a collection of 167 private apartments and penthouses, is being revealed to Asian markets and represents a unique opportunity for Thai buyers to own a home in London's vibrant and iconic Television Centre.
Peter Allen, Sales & Marketing Director at development manager Stanhope said, "The Ariel is Phase 2 of the landmark redevelopment of the former BBC headquarters in White City, West London. This new 23-storey tower is the only standalone tower that will be built within the complex and benefits from expansive views of London in all directions. This elegant new building designed by RIBA Stirling Prize-winning architects Allford Hall Monaghan Morris (AHMM) features studio, 1-, 2-, and 3-bedroom apartments and penthouses with interiors by MSMR and in-demand interior designer Tatjana von Stein."
Set on a private and securely managed estate, residents will benefit from a range of exclusive amenities, including; a lobby with 24/7 concierge and co-working space; wellness suite with Pilates reformers, yoga and PT studios; 8th floor residents' lounge and bar; private meeting & dining room; and 24/7 Security. Buyers will also have access to the wildly popular Soho House managed gym and swimming pool located in the existing development.
Television Centre is at the heart of a thriving creative ecosystem with television programmes being made on-site daily in 3 studios operated by the BBC and ITV. Featuring 10 restaurants, including Michelin-starred Endo at Rotunda, the site is home to the globally renowned Soho House members club, Electric Cinema, and a 45-bedroom boutique hotel. While 500,000 sq.ft (50,000 sq.m) of neighbouring office space is occupied by media giants the BBC Worldwide and Publicis Group; fashion brands, Calvin Klein, Tommy Hilfiger and Net-a-Porter; and beauty and healthcare leaders L'Oreal and Novartis.
Opposite lies Westfield London, the UK's No.1 and largest shopping mall in Europe. Westfield offers an array of luxury boutiques including Gucci, Burberry, Tiffany, Prada, Louis Vuitton, and Jimmy Choo. This premier shopping destination adds to the appeal of living at The Ariel, providing residents with unparalleled access to high-end retail, entertainment and dining experiences.
The proximity to high-quality educational institutions, Imperial College (the world's 2nd highest ranked university according to QS World University Rankings 2025) and the Royal College of Art, make The Ariel an ideal location for students, families and professionals alike. These esteemed institutions are within walking distance, offering world-class education and research opportunities.
Data gathered over the last 10 years indicates that the number of Thai nationals studying at universities in London has grown by an average of 12% per year. The number of Thai students travelling abroad has bounced back after the pandemic, with, for example, 32,000 outbound higher education students in 2022, with 17% / 5,405 of these enrolments in the UK (according to UNESCO global student flows, published in a 2023 report by Acumen) - a healthy 12% increase from 28,609 in 2021.The numbers swelled again with the British Council reporting in November 2022 that the UK consistently ranks as Thailand's top study destination, with over 7,000 Thai students in UK higher education institutions. For this reason, Thailand was chosen as the first launch location in Southeast Asia.
Located in the affluent area of West London, The Ariel borders established high-value neighbourhoods including, Notting Hill and Holland Park. Fast and established transport networks mean 3 underground and overground train stations offer direct routes to Bond Street/Oxford Circus in 15 minutes and the City in 25 minutes (Source: TfL). The development is also ideally positioned for easy access to Heathrow Airport.
After the successful sell-out of Phase 1's initial 432 apartments, The Ariel marks the next chapter in the Television Centre story. The global marketing launch is set for 19 August 2024, with the building anticipated for completion in Spring 2027. As the UK economy moves into positive new territory, The Ariel's launch offers buyers a fresh opportunity to invest at a key time.
Peter Allen, Sales & Marketing Director at development manager Stanhope comments, "The Ariel is particularly attractive to Thai buyers from the Asia-Pacific region due to its combination of historical significance, fast maturing location, and contemporary amenities. London's strengthening economic position and stable real estate market provide a secure investment opportunity in this landmark development. The proximity to renowned educational institutions and premier shopping destinations aligns with the lifestyle and expectations of discerning international buyers. The vibrant community and creative atmosphere at Television Centre resonates with those seeking a dynamic living environment in one of the world's most prestigious cities."
Prapaporn Boonkajornkul, Director of Sale and Marketing, Savills Thailand comments, "Thai buyers are consistently drawn to the London property market, and the afore mentioned favourable factors further encourage their investment decisions. For Thai investors, the primary motivation for purchasing property in London is to secure a residence, often for the long-term education of their children and grandchildren. This investment also serves as a valuable family legacy to be passed down through generations. The Television Centre location is highly convenient for living, being close to educational institutions and offering easy commutes to various destinations in London".
Prices are forecast to start from 595,000 (27,768,650 THB) for a Studio apartment to in excess of 6 million (280 Million THB) for a penthouse, through the sales agent Savills https://www.savills.co.th/.
Bangkok Sales agent please contact: Prapaporn Boonkajornkul Director of Sale and Marketing
Savills (Thailand) Limited Mobile :+66 (0) 9619 6519 1 Email : prapapornb@savills.co.th
Sales exhibitions will be taking place in Bangkok 13 - 14 September, 10 am to 5 pm at the Park Hyatt Hotel, Central Embassy, Bangkok.