Siam Piwat Group is solidifying their status as global destinations by co-create & collaborating with renowned brands to create extraordinary experiences for customers. These efforts are designed to attract both Thai and international shoppers and drive sales growth in the second half of the year.
Siam Paragon, Siam Center, and Siam Discovery are strengthening their position as global destinations in the heart of Bangkok. To remain the top of mind for both Thai and international shoppers, they unveil their strategy for the second half of the year, introducing new attractions to create extraordinary experiences and continuously excite customers. By collaborating with renowned brands and popular stores, they cater to shoppers' needs and gear up to drive consistent sales growth for these esteemed brands within the centers.
Saruntorn Asaves, First Executive Vice President and Head of the Shopping Center Business Division at Siam Piwat Co., Ltd., said, "In the first half of 2024, Siam Paragon, Siam Center, and Siam Discovery successfully generated sales for renowned brand stores within the centers, with customer traffic impressively exceeding targets. Taken together, the shopping traffic at Siam Paragon, Siam Center, and Siam Discovery surpassed 37 million people, with a trend of continuous growth expected in the second half of the year."
Recently Siam Paragon and Siam Center won the 2024 Travelers' Choice Award on Tripadvisor, the world's leading travel platform for tourists. This recognition, globally voted on by travelers themselves, reaffirms their position as world-class shopping destinations that win the hearts of shoppers worldwide.
"We prioritize and are committed to delivering extraordinary experiences and consistently creating novelty and excitement. Our 'extraordinary experience-driven' goal is to constantly attract both Thai and international customers, including new and regular visitors. When customers enter our shopping centers, they will encounter innovative products and activities that thoroughly meet their needs, aligned with our concept of value creation. This ensures that every visit is valuable and memorable."
In the second half of 2024, Siam Paragon, Siam Center, and Siam Discovery are introducing a range of new attractions to cater to diverse customer lifestyles. Siam Center - The Ideaopolis launched several new restaurants and dessert shops to cater to the new generation of food enthusiasts. Recently opened on the 2nd floor in the second quarter is Zhang Liang Malatang, renowned as "The King of Malatang" for its legendary Mala soup with over 6,000 branches worldwide. On the 2nd floor, BHC Chicken will offer authentic Korean fried chicken, prepared with high-quality oleic sunflower oil to ensure health and safety. Additionally, Sicha Premium Thai Tea will bring its renowned Thai tea experience from Chatuchak Weekend Market to the heart of Siam, serving premium tea to tourists.
The latest addition to Siam Center caters to dessert lovers with the opening of After You, a renowned dessert cafe celebrated for its popular sweets and drinks for over 15 years. This new branch brings After You's beloved offerings to the heart of Siam. Also, Siam Center will welcome LUGGAW, a new-style fruit shop designed for health-conscious individuals with its "Fresh, Clean, Safe" concept. This new branch meets the growing demand and popularity among both Thai customers and international tourists who appreciate delicious offerings. Moreover, FUNDAO, a limitless leather fashion brand by Thai designer Fundao Baesakul, known for her recent spectacular fashion show at Paris Fashion Week 2024, will open a highly anticipated shop selling bag and accessories favored by celebrities.
In the second half of the year, Siam Center will introduce several new stores showcasing creativity and innovation. C.P.S. COFFEE will offer premium quality coffee beans, meticulously roasted for an exceptional experience. King Kong Fried Skewer will serve delicious Mala grilled skewers, while Victoria's Secret full assortment will reveal a refreshed look with their latest collection in a new space. Additionally, new flagship stores by famous fashion and lifestyle brands such as TARMAFIA and allur.store will enhance Siam Center's reputation as a hub of trendsetting ideas. The momentum continues with Pop Mart's pop-up shop that consistently offers unique and extraordinary collections.
Siam Discovery: The Exploratorium continues to assert its role as 'The Biggest Arena of Lifestyle Experiments.' The shopping center always brims with thrilling adventures, welcoming all to Experiment, Create, and Cultivate without limits. It has introduced the first LuLu the Piggy pop-up store in Thailand, in collaboration with LuLu the Piggy, the popular art toy character which is now making waves in the industry. This store caters to art toy enthusiasts and taps into the growing trend of art toys. The pop-up will be available from today until August 31, 2024, on the 1st floor of Siam Discovery.
In addition, Siam Discovery has partnered with the renowned restaurant Babyccino & Co. to feature Lulu the Piggy in a special collaboration for the first time. This partnership includes exclusive dessert and drink menus inspired by Lulu the Piggy, available at Babyccino & Co. on the G floor of Siam Discovery. This multi-dimensional marketing approach aims to create happy moments for fans of Lulu the Piggy and enhance customer experience.
In June 2024, MUJI, the globally renowned Japanese lifestyle brand, unveiled a newly redesigned store at Siam Discovery. Reflecting customer trends in the heart of Siam, the expanded store, now three times its original size, aims to become a go-to destination for daily necessities for lifestyle-oriented individuals in Bangkok. Spanning over 1,300 square meters on the 2nd floor of Siam Discovery: The Exploratorium, the store offers a comprehensive range of over 5,000 lifestyle products in diverse categories.
New brands set to open at Siam Discovery include several high-profile fashion names. GANNI - a trending Danish fashion brand with global popularity, will launch its new store. Marimekko - the Finnish lifestyle brand, will expand to a full store to offer a more extensive product range. Along with other new brands launching soon, EVISU - the world-renowned streetwear brand from Japan, Moleskin - the first flagship store in Thailand, Lojel - the hottest luggage brand, the first store in Thailand, and LUXOPTIC - the newest branch of the eyeglasses store.
With a wave of new brands, Siam Paragon, Siam Center, and Siam Discovery seek to create fresh customer experiences while meeting the needs of primary clientele including local customers and international tourists who have specific demands and follow trends. Besides, the goal is to impress visitors on every visit, reinforcing the shopping centers' status as the top-of-mind choice for customers consistently. Press release by Supris Netekien , Assistant Managing Director : Public Relations, Siam Piwat Co., Ltd.