Inspiring Coffee Drinkers to 'Make Your Moment Golden' with the Finest Coffee
NESCAFE GOLD, Thailand's number one premium coffee brand from Nestle, recently crafted the 'Golden Moment of the Year' with Jackson Wang, the global artist and NESCAFE GOLD CREMA brand ambassador, with an exclusive event called 'NESCAFE GOLD CREMA Presents the Golden Moment with Jackson Wang' at Sphere Hall, Emsphere, to delight premium coffee lovers. The event was part of a new marketing campaign called 'Make Your Moment Golden' that encourages Thai coffee lovers to discover their Golden Moment with NESCAFE GOLD CREMA. This premium coffee, made from high-quality Arabica beans, features a smooth layer of crema on top that elevates every ordinary moment into a Golden one.
The Make Your Moment Golden campaign is one of the most successful in NESCAFE GOLD CREMA's history. The communication campaign reached a target audience of over 20 million. It was reinforced by out-of-home advertising that created brand awareness, reaching 133 million eyeballs. The campaign drove high consumer engagement, particularly the Make Your Moment Golden communications program and a lucky draw that culminated in the 400 winners attending an exclusive event with Jackson Wang. NESCAFE GOLD experienced 10% growth in the first half of 2024, outperforming the premium coffee market and reinforcing its position as the number one premium coffee market leader in Thailand. The event itself achieved two million engagements on social media in just one day, making the hashtag #NESCAFEGoldCremaXJacksonWang trend once again.
Mr. Jojo Dela Cruz, Business Executive Officer - Coffee and Creamer Business Unit, Nestle (Thai) Ltd., said, "We believe that meticulous attention to detail and craftsmanship can elevate the ordinary to the extraordinary. NESCAFE GOLD CREMA offers a unique and premium coffee experience, elevating your every moment to be golden, full of indulgence and inspiration. This year, we launched our new Make Your Moment Golden campaign with Jackson Wang, our brand ambassador and a global artist, who shares the same belief. We organized the exclusive NESCAFE GOLD CREMA Presents the Golden Moment with Jackson Wang event to deliver a golden moment to Thai coffee lovers."
The event featured unique premium coffee experiences and offered new inspirations. Key highlights included:
The Golden Escape Immersive Tunnel: Participants escaped into an aesthetic and relaxing coffee sensory experience where the unique details and craftsmanship of NESCAFE GOLD CREMA brought them into a golden moment.
- The Golden Moment Gallery: Offered an opportunity to discover the impressive aspects of Jackson Wang, who is ready to inspire everyone to pursue what they love and discover the golden moment in every day while enjoying NESCAFE GOLD CREMA.
- The Golden Moment Bar: Participants created their own golden moments with special recipes that offered an exceptional coffee experience.
- The Golden Moment Memory: A place where everybody could capture the evening's Golden Moments with their favorite coffee in a golden light.
All the experiences were designed for event participants to get INSPIRED, INDULGED, and CONNECTED by meticulously crafted NESCAFE GOLD CREMA, creating a memorable golden moment of the year for all who were present.
NESCAFE GOLD CREMA is available in three variants including NESCAFE GOLD CREMA INTENSE, NESCAFE GOLD CREMA SMOOTH, and NESCAFE GOLD CREMA COLOMBIA ARABICA BLEND at leading stores or by shopping online at Lazada: https://bit.ly/3OgmBs4 and Shopee: https://bit.ly/3o7Rhkv