Krungsri (Bank of Ayudhya PCL) has announced the appointment of Ms. Setsiri Settaphakorn as Managing Director of Krungsri Nimble Co., Ltd., a subsidiary of Krungsri, an IT solutions hub established to enhance Krungsri's financial technology and innovation development, effective on 1 August 2024.
Ms. Setsiri is a key senior executive in Open Banking - API and Digital Transformation division which is one of significant functional units for the Bank's business development in terms of promoting and developing products to satisfy customers' needs. Throughout the period of 7 years with Krungsri, Ms. Setsiri has driven the use of Open Banking API to create new business opportunities. She has drawn her comprehensive knowledge, expertise and extensive experience of over 20 years from leading organizations in various businesses such as IT, retail, and insurance businesses as well as financial institutions to manage business and IT projects. Besides, Ms. Setsiri has brought in and integrated Agile work style with digital technology, and create digital culture of Krungsri's digital projects, especially Mortgage Digitization project, which has won prestigious awards at national, APAC, and global levels.
Ms. Setsiri is a visionary female leader who has demonstrated strategic leadership and passion for excellence. Furthermore, she has delivered remarkable achievements, driven innovative changes, and created solid success for Krungsri. In her role and responsibilities as Managing Director, Ms. Setsiri will oversee the strategic acceleration of Krungsri Nimble's robust growth, positioning the IT solution hub as a key unit in supporting technology and developing innovations to address the changing trends in the financial world. These efforts will align with Krungsri's
long-term goals.
Ms. Setsiri graduated with a bachelor's degree in Business Administration from Thammasat University and a master's degree in Management Information System and Education (MISE) from Utah State University, USA.