Centara Hotels & Resorts, is advancing its people development program by organizing the "Centara Unity Conference 2024" with the theme "Unity is Strength, One Team with One Vision" at Centara Grand Beach Resort & Villas Huahin. Led by Ron Cusiter, Centara's Executive Vice President - Commercial, the conference provides an opportunity for marketing and sales personnel from all Centara hotels and resorts worldwide to convene, collaborate on business planning, and exchange ideas to enhance planning, management, and communication. This initiative is aligned with Centara's strategic goal to attain a position among the top 100 hotel operators within 2027.