The funding from this strategic collaboration will be donated to the Paralympic Committee of Thailand.
Coca-Cola ThaiNamthip, partners with Makro and Lotus's under the CP Axtra Public Company Limited in their latest campaign, 'Cheer for Paralympians.' This campaign aims to engage Thais to support and bring cheer for the para-athletes competing in the Paris 2024 Summer Paralympic Games. Consumers will have the chance to win prizes and support the Paralympic Committee of Thailand when purchasing "Coca-Cola" products at Makro and Lotus's.
Mr. Tanaporn Khositaphai, Senior Vice President - Commercial, ThaiNamthip Corporation Limited said, "ThaiNamthip, the bottling partner of the Coca-Cola Company in Thailand, has continued to refresh Thai society with the world's most iconic beverages for 65 years. We have been supporting momentous events including the Paris 2024 Olympic and Paralympic Games. ThaiNamthip partners with clients in the modern trade business - Makro and Lotus's to organize special campaigns to ignite enthusiasm among consumers and rally society to encourage Thai athletes during the Paralympic Games through exciting marketing activations. This campaign allows shoppers to win prizes and support funding for the Paralympic Committee of Thailand when purchasing "Coca-Cola" products at Makro and Lotus's. This initiative strengthens ThaiNamthip's commitment to conduct business with sustainability and responsibility for the customers, communities, and our planet."
Mr. Metin Ozyurtlu, Chief Commercial Officer - Makro Thailand Business, CP AXTRA Public Company Limited emphasized, "CP Axtra, the operator of the wholesaler, Makro, and the retailer, Lotus's, conducts our business responsibly in accordance with the Sustainable Development Goals that focus on making a positive difference for the community and supporting vulnerable group. As we are counting down to the Paris 2024 Paralympic Games, Makro and Lotus's are thrilled to be part of this memorable event and cheer the athletes while they demonstrate their limitless capabilities at the Paralympic Games. In collaboration with ThaiNamthip, we have organized a special campaign in Makro and Lotus's branches nationwide, allowing shoppers to win special prizes, support funding for the Paralympic Committee of Thailand, and cheer these extraordinary athletes. We will engage shoppers and the public during the games with in-store promotions including Olympic-Paralympic decorations and a wide range of the refreshments they may buy and enjoy while watching the Games."
Lt. Nayanobh Bhirombhakdi, Chairman of Paralympic Committee of Thailand, said: "The Paris 2024 Paralympic Games will take place between 28 August and 8 September, we have 79 Thai athletes competing in this event in 15 different sports, including para archery, para athletics and wheelchair racing, para badminton, para boccia, para cycling, para canoeing, para rowing, wheelchair fencing, para powerlifting, para shooting, para swimming, para table tennis, apara taekwondo, wheelchair tennis and para judo. We are pleased invite the Thai people to cheer on our athletes. The Paralympic Committee of Thailand is committed to supporting the development of athletes with disabilities and collaborate with organizations to organize valuable projects and activities that help to create real benefits and promote para-sports. We would like to thank the private sector for organizing this campaign and rallying the communities to celebrate the spirit of the Games while engaging with the public to cheer on our Thai athletes as they prepare to compete in the Paralympic Games. We also appreciate the funding support for the Paralympic Committee of Thailand which will be used to nurture the Paralympic Games, enhance athletic development, and build a good reputation for our country."