"divana" emphasizes the sustainable business model, welcoming the Phenomenon Collection. "Revital Moss Garden" scent, together emboldens the freshness, revitalizes life forces, among the garden covered by the moss.
Incidentally, the sustainable development is the new development paths with 3 concepts, economic growth, social inclusion, and environmental protection. Since the agreement of 2030 agenda for sustainable development are determined to achieve the sustainable development goals (SDGs) for each country agreements actualize together.
'divana'
Under the role of the first leader in Thai spa meds-wellness and perfumery, with the global standards acceptable, that are believing with the natural splendor and be engrossed in success sustainable brand. Through the business concept 'divana foster longevity: to make humans live longer, healthier, and happier' inspiration. Not only to meet the costumers' needs that addressed the valuable of sustainable cue in the natural marvelous energy, but also represents eco-friendly products. From now on, divana is grand opening the Revital Moss Garden, the first scent of Phenomenon Collection - The Marvelous Nature, willing connected to 8 phenomena, and create revitalization from the nature.
The key highlight of Revital Moss Garden is the vigorous of natural scents, and plant-based ingredients: green moss, eucalyptus bark, and lavandula, as a main. Leading to the senses of calmness and freshness. Revitalize and restore the energy, as the green moss covers the arboretum and the vigor humidity of the nature.
Many honored guests attending the event, example as Mr.Nithee Seeprae, TAT Deputy Governor the Marketing Communications. Ms.Pavarisa Phenjati (Khun Whanwhan), Ms.Kwankao Svetavimala (Khun Kwankao), Ms.Nishasha Boonyakorn (Khun Mint), Dr.Padapassorn Padapiladdhanun (Khun Manie), Ms.Papapan Teeraphan (Khun Lisa), and etc.
Taneth 'Tony' Jiraswakedelok, Co-Founder and executive of divana.
"divana aims to transform our business to sustainable luxury and emphasize the value of sustainability with three core pillars: wellness, natural, and hospitality, by defining the creation core value of divana's sustainability. They are not only limited as the representation along the true value of products and services, but they also include the way of respecting self-identities and others. These apply to the concept of circular economy to practice the resource efficiency, to reduce, reuse, recycle, and upcycling."
"divana's mission from now on, besides using the plant-based ingredients for safeness and high beneficial. We decided to select the more of eco-friendly process. We are passionate about the goals of 2030 that would be changed to the whole production that possible recycle, within the cancellation of plastic packages in 2035. Furthermore, divana set the code of conduct to assure that our supply chain would set the same goals, to get rid of the plastics. Now, we may begin our recycle scheme, by collecting empty products and sending it directly to our recycle factory, with these our customers participated by divana shop or along themselves to the factory" he said.
In addition, divana is willing to guide the path of the sustainable ways, which highlight the ESG concepts: 4 Reductions, 4 Increases. 4 Reductions consist of electric usage reduction, water usage reduction, waste reduction, and carbon dioxide release reduction, along with the 4 increases: increasing the awareness and materials of sustainability, increasing the well-being of employees, and increasing the community participation, transparency, and the business responsibility with the strong key performance indicator.
Pattanappong 'Tee' Ranuraksa, Co-Founder and executive of divana.
He supported the idea of the brand mission. "With our strong brand mission, it leads to our inspiration to develop our products to emphasize the holistic health care, through the power of nature. It leads us to provenance of Phenomenon Collection: The Marvelous Nature, following by the 8 specials scents of 8 phenomenon signatures. Such as the North Star Guidance, a compass leading the way and giving the fall of calmness within the warmth to the heart. Awaken Sunrise, refreshing and recovering the worn-out. Full Moon Wisdom, in the scents of romantic, passion, and recognition. Miracle Snowdrop, the scents of relaxation, and full of imaginary. Rainbow Dream, the scents of sparkling of hopes and dreams. Aurora Symphony, the scents of mysterious feeling, valuable and powerful. Serene Glacier, with the lively scent. And the last scent, the Revital Moss Garden, to restore the life energy and revitalize the soul".
"Within the 8 phenomena that divana has selected thoroughly. They both are commonly seen and fulfil the touch in our daily life, or some phenomena only occur in specific area and period. However, every natural experience can create the inspiration, to seek the marvelous nature, and see the true change of the world. Such as the 'Revital Moss Garden' scent that helps fulfil our well-being spiritually and physically. Because moss has been existing for over 450 million years. It is the source of lives and is important to the ecosystem by being the representation of the moisture and abundance of the forest. The moss that covers all the forest, are the vital force and guidance of spiritual to remain the intact of the nature. Just by sensing the moss, we would be able to revitalize our energy." he said.
Besides the idea of the Co-Founder of divana, we are also welcoming jointly with 2 green leader celebrities that passionate about the change in environment.
First, Ms. Maria Lyn Ehren or Khun Maria Poonlertlarp. She is an environmental activist, the founder of SOS Earth project, that is passionate about creating the understanding and awareness about the forest and ecosystem to the new generations. Followed by the second guest, Mr. Alex Rendell, an actor who is interested in environmental issues and the founder of the center for environmental studies which creates understanding through "edutainment" activities. Both guests visited the event and shared their perspective and ideas to make the world a better place.
For Maria, she said, "I'm honored and very happy to join divana, the perfumery brand that looks forward to the idea of green society concepts through their products and remarkable process. Especially, the concepts of the divana that believe, the nature are the best medicine. Included the natural ingredients or using the nature inspiration be a core to send out the great energy. Even the fulfil of spiritual are invisible, but I believe that everyone could touchable or feel it as it happens to me. When I felt the unhappy, I decided to stay with the nature which is the place that I felt to the freedom inexplicable, it made me felt good and healed."
Alex supported the idea by saying "I am happy to say that eco-friendly are not just a trend, it should be a significant issue that everyone addressed about. In fact, sustainability is not one-self responsibility, but it is everybody's responsibility. At least, seeing everyone emphasize the issues makes me feel relieved, especially the brands that clearly state their standpoint. I believe this is a very good idea for creating the ripple in our society, which leads to cooperation to make validity."
Besides the activities in divana's Revital Moss Garden event. divana is also welcoming everyone to join "Forest Bathing" and experience a remarkable sensory, which is the science of health therapy originating from Japan, led by Ms.Nicha Sirinan, the founder of the Forestory and received the ANFT Certified Forest Therapy Guide.
Experience divana's "Moss Garden" through our products; room diffuser, body oil, and hand cream by "divana" at every divana counter branch, or Facebook page: divana and Instragram: @divana_global