KEX Express (Thailand) Public Company Limited, the country?s leading express delivery provider announcing a strategic rebrand, changing its name and trademark to "KEX". This move continues its mission to provide superior delivery solutions, seamlessly connecting the world and offering fast, reliable local deliveries. Under GLOBAL CONNECTIONS, LOCAL DELIVERIES. KEX aims to elevate its service strength through creativity and continuous innovation to meet customers' needs comprehensively. Look forward to the new KEX at all service points nationwide and across all social media platforms, along with more prominent advertising media, following the official company name change effective on August 8, 2024.
Alex Ng, CEO of KEX Express (Thailand) Public Company Limited, said, "The rebranding to KEX reflects our readiness to handle the complexities of modern logistics, ensuring high-quality, reliable deliveries and laying the foundation for continued market leadership. We are committed to excellence in service and community support to ensure efficient services accessible to everyone, with fast, reliable delivery solutions and a robust network of service points and distribution centers, guaranteeing seamless global connectivity."
The rebrand is one of several strategies jointly undertaken by the company and its new major shareholder, SF Express, the largest integrated logistics service provider in China and Asia. This collaboration aims for smooth transition and future business growth, enhancing KEX's capabilities and market reach in line with its global leadership vision while maintaining local excellence. New innovations and technologies will be implemented to cover customer needs extensively, creating a new dimension of seamless global connectivity and local deliveries.
Under the new KEX brand, the company is committed to redefining express delivery by leveraging SF Express's global network and advanced technology to offer faster, more reliable, and innovative solutions. KEX remains dedicated to elevating Thailand's express delivery industry, prioritizing customer trust and satisfaction, which has always been the core of its business operations.
"Our motto is innovation and creativity. This rebrand signifies a shift towards a more agile, creative, and globally connected organization. KEX combines world-class logistics capabilities with deep local market understanding, reflecting our mission to provide superior delivery solutions, connecting the world while offering unmatched local services. We are excited to embark on this new era of seamless global connectivity and local deliveries," concluded Alex Ng.